Business Analytics vs. Data Analytics: What You Need to Know
In the modern corporate workplace, analytics and data are playing a larger role than ever before. With the advent of big data; and easily accessible tools like Google Analytics, employers are on the lookout for analytical thinkers who can make a real, measurable impact on an organization’s success. However, there’s more than one type of analytics; an increasing focus is being placed on two branches of the analyst career path: business analysts and data analysts.
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