Online MBA

During this course the student will study the practical aspects of both micro- and macroeconomics and how they are applied to the managerial environment. The students investigate the role of economic principles in management analysis and decision making: the study of demand, cost, and supply concepts from a business viewpoint; and the application of national income measures to strategic planning and the future.

Emphasizes management decision making utilizing accounting and finance concepts. The following subjects are addressed in the course: financial reports and metrics, financial analysis and planning, financial forecasting, financial markets, financial leverage, working capital management, capital budgeting processes, cost of capital and long term financing. The student will apply the knowledge learned by completing a financial strategy report and accomplishing a research report summarizing an application of financial analysis from either the academic or professional literature.

Human capital management creates a paradigm to strategically look at people as the most valuable asset. This course provides a framework for students to integrate human capital management as part of the overall business strategy. By understanding, evaluating and integrating the human capital management model, the student will also be able to apply these approaches both domestically and globally.

Students will master analytical and integrative tools to perform in-depth analyses of industries, firms, and competitors. Course material includes methods to predict competitive behavior and develop and implement strategic plans to achieve and sustain a competitive profile in the emerging global marketplace.

This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. Within the marketing strategy framework, it also examines market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.

This class focuses on a comprehensive examination of financial statements and accounting reporting standards. Students will gain an understanding of the information provided in corporate annual reports and how to evaluate the financial performance of an entity.

This course will present the new media to students of entrepreneurship. The course will offer a practical look at the market in terms of what tools have worked, what tools currently work, and how to use these tools for marketing success. This course will focus heavily on web-based communication, including the social media, wikis, blogs, audio/video, podcasts, viral content, and content rich websites. A key element of the course will be writing an individual digital marketing strategy, and integrating it into the business plan.

This course will shape students’ business plans through market analysis, financial analysis, and an analysis of support organizations. This course will address the various sources and uses of funding, including a look at the processes, risks and rewards of working with venture capital, angel investors, private equity groups and various loan origination organizations. At the conclusion of this course, students will have the strategic and financial components of their business plans articulated and included in the framework of their business plans.

In this course, students will analyze financial statements and examine methods used to value companies.

Within the context of the multinational firm, the course examines the development of policy, financing options for international business, and the making of standard financial management decisions.

Change management and developing the organization is a topic for all managers. This course provides the foundation for managers and human resource professionals to address organizational change, HRM policies and procedures from a process consultation perspective.

Information Technology Management explores the use of information technology to achieve competitive advantage, efficient operations and effective decision-making. This course also analyzes the functions of information technology and its impact on competitive strategy and organizational operations.

Operations strategy deals with innovative solutions to operational problems. It includes a systematic examination of alternative operating models. The course provides a methodology for evaluating a company’s operations strategy, strategies for improving operating systems, and tools for managing growth. This course will discuss issues related to the creation and delivery of goods and services. Topics include the design of production processes, the layout and location of facilities, forecasting, scheduling, inventory control, queuing, materials planning, and quality control. Analytic techniques such as linear programming are used in studying these problems.

This course explores how e-business is transforming traditional marketing concepts and functions and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.

This course examines issues involving trends, factors and forces (such as institutions, culture, politics, law and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic and political environments.

This course emphasizes the development and integration of project management in organizations. It provides an overview and introduction to the discipline of project management, coupled with an examination of the techniques that project managers use to complete their projects on schedule, within budgeted cost, and according to specified scope and quality. With materials presented by the Project Management Institute (PMI®) in its Guide to the Project Management Body of Knowledge (PMBOK® Guide), students explore the theoretical and operational framework of project management relating to the project life-cycle of project initiating, planning, executing, monitoring and controlling, and closing.