Online MBA in Marketing
Master of Business Administration - Marketing
If you enjoy using critical and creative thinking to develop effective, innovative marketing plans, consider CTU’s Master of Business Administration with a Marketing concentration. According to the Bureau of Labor Statistics, marketing employment opportunities are projected to grow faster than average1.
Explore marketing strategies for international, multinational, and global markets. This program provides students the opportunity to develop an in-depth understanding of marketing research, international marketing, e-marketing, and customer relationship management skills—in addition to the core MBA skills. In this concentration, you will have the opportunity to develop relevant knowledge of marketing research methods, digital marketing and international marketing. You also have the opportunity to participate in a capstone course in which your team will run and lead a $100 million business in a safe, simulated environment.
The MBA in Marketing:
- Is programmatically accredited by ACBSP
- Has courses that integrate intellipath®, our proprietary learning application, which you can use to customize coursework to suit your knowledge level
- Is ranked among the Best Online MBA Programs by U.S. News and World Report for the sixth year in a row*
- Can be completed in as little as 12 months2
CTU aims to make it easy to manage your education with your smartphone or tablet anytime, anywhere with CTU Mobile. Our online and mobile-friendly classes run 5½ weeks long and you can choose from 9 start dates a year.
* CTU programs are ranked among U.S. News & World Report’s 2021 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- October 26, 2021
- December 07, 2021
- Denver South
Online MBA in Marketing Program Details
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The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online and at the Aurora campus. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.
Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Course Title Course Description Credit Hours ACCT614 Applied Managerial Accounting 4 ECON616 Applied Managerial Economics 4 MGMT690 Strategic Management in Dynamic Environments 4 FINC615 Applied Managerial Finance 4 INTD670 Leadership and Ethical Decision-Making 4 MGMT600 Applied Managerial Decision-Making 4 HRMT620 Strategic Human Capital Management 4 MKTG630 Applied Managerial Marketing 4 Total Credit Hours: 32
Course Title Course Description Credit Hours MKTG618 Marketing Research Methods 4 MKTG628 Marketing in the Digital Age 4 MKTG638 International Marketing 4 MGMT665 MBA Capstone 4 Total Credit Hours: 16
Total Credit Hours: 48
Accreditations and Alignments
The MBA degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is in alignment with the professional standards of the American Management Association.
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Admission RequirementsMBA Foundation Requirements
The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful. Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.
Cost of this degree may be reduced based on one or more of the following:
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Program details are provided lower on the page.
Classes start October 26, 2021!
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,
at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited January 24, 2021).
2 As a master’s degree program, this program is designed as an 18-month program; however; many factors will impact your time to completion, including course loads, proficiency and/or transfer credits and breaks. Students who take 1-2 classes per session, may complete the program in as little as 12 months.