Online MBA in Marketing

This course focuses on using available accounting information to help managers of the firm make relevant decisions. Examines how the financial information developed for external users forms the basis for the managerial accounting system. Explores costing systems, cost behavior analysis, responsibility accounting and volume-profit relationships.

During this course the student will study the practical aspects of both micro- and macroeconomics and how they are applied to the managerial environment. The students investigate the role of economic principles in management analysis and decision making: the study of demand, cost, and supply concepts from a business viewpoint; and the application of national income measures to strategic planning and the future.

Students will master analytical and integrative tools to perform in-depth analyses of industries, firms, and competitors. Course material includes methods to predict competitive behavior and develop and implement strategic plans to achieve and sustain a competitive profile in the emerging global marketplace.

Emphasizes management decision making utilizing accounting and finance concepts. The following subjects are addressed in the course: financial reports and metrics, financial analysis and planning, financial forecasting, financial markets, financial leverage, working capital management, capital budgeting processes, cost of capital and long term financing. The student will apply the knowledge learned by completing a financial strategy report and accomplishing a research report summarizing an application of financial analysis from either the academic or professional literature.

This course emphasizes the practical application of descriptive and inferential statistics to decisions made in a managerial role. The following subjects are addressed in the course: data summarization and presentation, data analysis, test of hypotheses, discrete and continuous distributions, estimation theory, simple and multiple correlation and regression, analysis of variance, multivariate statistics and non parametric methods. The student will apply the knowledge learned by completing a data aggregation and reduction exercise report and by accomplishing a research report summarizing an application of applied statistics from either the academic or professional literature.

Human capital management creates a paradigm to strategically look at people as the most valuable asset. This course provides a framework for students to integrate human capital management as part of the overall business strategy. By understanding, evaluating and integrating the human capital management model, the student will also be able to apply these approaches both domestically and globally.

This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. Within the marketing strategy framework, it also examines market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.

This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.

This course explores how e-business is transforming traditional marketing concepts and functions and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.

This course examines issues involving trends, factors and forces (such as institutions, culture, politics, law and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic and political environments.