Online MBA in Marketing
Master of Business Administration - Marketing
If you enjoy using critical and creative thinking to develop effective, innovative marketing plans, consider CTU’s Master of Business Administration with a Marketing concentration. According to the Bureau of Labor Statistics, marketing employment opportunities are projected to grow faster than average1.
Explore marketing strategies for international, multinational, and global markets. This program provides students the opportunity to develop an in-depth understanding of marketing research, international marketing, e-marketing, and customer relationship management skills—in addition to the core MBA skills. In this concentration, you will have the opportunity to develop relevant knowledge of marketing research methods, digital marketing and international marketing. You also have the opportunity to participate in a capstone course in which your team will run and lead a $100 million business in a safe, simulated environment.
The MBA in Marketing:
- Is programmatically accredited by ACBSP
- Has courses that integrate intellipath®, our proprietary learning application, which you can use to customize coursework to suit your knowledge level
- Is ranked among the Best Online MBA Programs by U.S. News and World Report for the seventh year in a row*
- Can be completed in as little as 12 months2
CTU aims to make it easy to manage your education with your smartphone or tablet anytime, anywhere with CTU Mobile. Our online and mobile-friendly classes run 5 weeks long and you can choose from 9 start dates a year.
* CTU programs are ranked among U.S. News & World Report’s 2022 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- December 06, 2022
- January 17, 2023
- February 21, 2023
- Denver South
Online MBA in Marketing Program Details
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The Master of Business Administration with a concentration in Marketing (MBA-MKTG) is a 48-credit-hour program that is offered online and at the Aurora campus. The program consists of 32 credit hours devoted to the business administration core and 16 credit hours for the marketing concentration.
Marketing research is important for analyzing and understanding data and trends. This degree program focuses on the skills needed to make critical marketing decisions for businesses and organizations. As the field of marketing has been, and continues to be, transformed by technology, successful leaders need to be ready to adapt and leverage that technology to gain competitive advantage. The program briefly overviews the many facets of marketing and its integration into the various aspects of business and innovation, and how it contributes to organizational growth.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Course Title Course Description Credit Hours ACCT614
This course focuses on using available accounting information to help managers of the firm make relevant decisions. Examines how the financial information developed for external users forms the basis for the managerial accounting system. Explores costing systems, cost behavior analysis, responsibility accounting and volume-profit relationships.
Applied Managerial Accounting 4 ECON616
During this course the student will study the practical aspects of both micro- and macroeconomics and how they are applied to the managerial environment. The students investigate the role of economic principles in management analysis and decision making: the study of demand, cost, and supply concepts from a business viewpoint; and the application of national income measures to strategic planning and the future.
Applied Managerial Economics 4 MGMT690
Students will master analytical and integrative tools to perform in-depth analyses of industries, firms, and competitors. Course material includes methods to predict competitive behavior and develop and implement strategic plans to achieve and sustain a competitive profile in the emerging global marketplace.
Strategic Management in Dynamic Environments 4 FINC615
Emphasizes management decision making utilizing accounting and finance concepts. The following subjects are addressed in the course: financial reports and metrics, financial analysis and planning, financial forecasting, financial markets, financial leverage, working capital management, capital budgeting processes, cost of capital and long term financing. The student will apply the knowledge learned by completing a financial strategy report and accomplishing a research report summarizing an application of financial analysis from either the academic or professional literature.
Applied Managerial Finance 4 INTD670The course analyzes the concepts of leadership versus managerial roles and responsibilities relative to societal expectations for ethical behavior and regulatory scrutiny affecting both leaders and managers in an organization setting. This course also differentiates among ethical decision-making processes and decision problems with ethical implications. Students examine a variety of complex ethical issues confronting industry leaders and professionals as they work with various stakeholders of an organization. Additionally, students explore the code of conduct at work, methods to implement a code of conduct, and issues related to managing conflicts of interest within a decision making process. Leadership and Ethical Decision-Making 4 MGMT600
This course emphasizes the practical application of descriptive and inferential statistics to decisions made in a managerial role. The following subjects are addressed in the course: data summarization and presentation, data analysis, test of hypotheses, discrete and continuous distributions, estimation theory, simple and multiple correlation and regression, analysis of variance, multivariate statistics and non parametric methods. The student will apply the knowledge learned by completing a data aggregation and reduction exercise report and by accomplishing a research report summarizing an application of applied statistics from either the academic or professional literature.
Applied Managerial Decision-Making 4 HRMT620
Human capital management creates a paradigm to strategically look at people as the most valuable asset. This course provides a framework for students to integrate human capital management as part of the overall business strategy. By understanding, evaluating and integrating the human capital management model, the student will also be able to apply these approaches both domestically and globally.
Strategic Human Capital Management 4 MKTG630
This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. Within the marketing strategy framework, it also examines market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.
Applied Managerial Marketing 4 Total Credit Hours: 32
Course Title Course Description Credit Hours MKTG618
This course provides a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products or services and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.
Marketing Research Methods 4 MKTG628
This course explores how e-business is transforming traditional marketing concepts and functions and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.
Marketing in the Digital Age 4 MKTG638
This course examines issues involving trends, factors and forces (such as institutions, culture, politics, law and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic and political environments.
International Marketing 4 MGMT665This final course allows MBA students to demonstrate competency of integrating applied research by synthesizing ethics, leadership, strategy, critical thinking, and reasoning skills taught throughout the program. MBA Capstone 4 Total Credit Hours: 16
Total Credit Hours: 48
Accreditations and Alignments
The MBA degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is in alignment with the professional standards of the American Management Association.
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Admission RequirementsMBA Foundation Requirements
The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful. Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete two MBA foundation courses (MGMT502 and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students continuing from any of CTU’s non-business bachelor programs must complete the MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas. MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT502 or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.
Cost of this degree may be reduced based on one or more of the following:
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Program details are provided lower on the page.
Classes start December 6, 2022!
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,
at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited January 24, 2021).
2 As a master’s degree program, this program is designed as an 18-month program; however; many factors will impact your time to completion, including course loads, proficiency and/or transfer credits and breaks. Students who take 1-2 classes per session, may complete the program in as little as 12 months.