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Online Digital Marketing Degree

Bachelor of Science in Business Administration - Digital Marketing

The Bachelor of Science degree in Business Administration with a Digital Marketing concentration is designed to balance a foundation in traditional marketing strategies with the new challenges of marketing in a digital world. Students will study a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing and digital strategy.

The BSBA in Digital Marketing:

  • Has CTU Fast Track exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
  • Is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
  • Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the ninth year in a row*

At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.

ACBSP Accredited Degree Program US News Best Online Programs - Bachelor's

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

CLASSES START

  • June 13, 2023
  • July 25, 2023
  • August 29, 2023

TOTAL CREDITS

180

PROGRAM AVAILABILITY

  • Online

Online Digital Marketing Program Details

  • Estimate Tuition and Grad Date

    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

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  • Program Overview

    The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.

    The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.

     

    This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

    The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

     

  • Degree Requirements

    Courses: General Education
    Credits
    Course Title Course Description Credit Hours
    COMS105 Interpersonal Communications 4.5
    or
    COMS203 Speech Communications 4.5
     
    ECON210 Principles of Macroeconomics 4.5
    ECON212 Principles of Microeconomics 4.5
    ENGL104 Introductory Written Communication 4.5
    ENGL105 Professional Written Communications 4.5
     
    GOVT201 American Government and Public Affairs 4.5
    or
    HIST101 Modern American History: 1950 to the 21st Century 4.5
     
    MATH102 Introduction to College Math 4.5
    MATH106 Algebra for Business 4.5
    MATH301 Data Driven Statistics 4.5
    MATH451 Data Driven Decision Making 4.5
     
    PHIL101 Introduction to Ethics 4.5
    or
    HUMN250 World Values and Cultures 4.5
     
    SCI101 Introduction to the Sciences 4.5
    SCI103 Science and Technology- Laboratory Course 1.5
    SCI201 Environmental Science and Sustainability 4.5
    SCI203 Environmental Science and Sustainability - Laboratory Course 1.5
    UNIV104 Academic and Career Success 4.5
    Total Credit Hours: 66
    Courses: Core
    Credits
    Course Title Course Description Credit Hours
    ACCT201 Accounting I 4
    BADM440 Research Design Methods and Applications 4
    BUS270 Business Ethics and Leadership 4
    FIN205 Finance Literacy in Today’s World 4
    FINC225 Financial Statement Analysis 4
    HRMT215 Management of Human Resources 4
    HRMT440 Managing Organizational Change 4
    IT254 Spreadsheet Applications 4
    MGM255 Management Fundamentals 4
    MGM316 International Business Communications 4
    MGM335 Organizational Behavior Principles 4
    MGM355 International Business Practices 4
    MGM365 The Legal and Ethical Environment of Business 4
    MGMT235 Business Law I 4
    MGMT345 Operations Management 4
    MGMT455 Business Policies and Strategies 4
    MGMT495 Business Capstone 4
    MKTG225 Introduction to Marketing 4
    MPM210 Introduction to Project Management 6
    SCM210 Introduction to Logistics/Supply Chain Management 4
     
    UNIV201 Career Planning and Management 4
    or
    MGMT115 Introductory Business Practices 4
    Total Credit Hours: 86
    Courses - Digital Marketing Concentration
    Credits
    Course Title Course Description Credit Hours
    DMKT310 New Media Marketing Analysis 4
    DMKT315 Data Analytics for Digital Marketing 4
    DMKT325 Branding and Visual Marketing 4
    DMKT320 Search Engine Optimization (SEO) and Web Design 4
    MKT325 Consumer Behavior Fundamentals 4
    MKTG305 Marketing and the Virtual Marketplace 4
    MKTG410 International Marketing 4
    Total Credit Hours: 28

    Total Credit Hours: 180

  • Accreditations and Alignments

    This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

    The program is designed in alignment with the standards of the American Management Association (AMA) and Online Marketing Certified Professional (OMCP).

     

  • Ways to Save

  • Next Steps

Program details are provided lower on the page.

Classes start June 13, 2023 *

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