Online Marketing Degree
Bachelor of Science in Business Administration - Marketing
Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from CTU. Along with working to develop foundational business knowledge, you have the opportunity to develop proficiency in sales, marketing communications, channel development, and consumer behavior.
Overall, employment of advertising, promotions and marketing managers is projected to grow about 10 percent, faster than the occupational average, from 2021-2031.1 A business degree with a marketing concentration can help you develop the skills you need to answer the door if opportunity comes knocking.
The BSBA in Marketing:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the ninth year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2023 Best Online Programs.

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
CLASSES START
- October 03, 2023
- November 14, 2023
- January 02, 2024
TOTAL CREDITS
PROGRAM AVAILABILITY
- Online
Online Marketing Program Details
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Program Overview
Effective August 2023, this program is no longer available for future enrollments at the Aurora Campus.
The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.
This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
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Degree Requirements
Courses: General Education
CreditsCourse Title Course Description Credit Hours COMS105 Interpersonal Communications 4.5 or COMS203 Speech Communications 4.5 ECON210 Principles of Macroeconomics 4.5 ECON212 Principles of Microeconomics 4.5 ENGL104 Introductory Written Communication 4.5 ENGL105 Professional Written Communications 4.5 GOVT201 American Government and Public Affairs 4.5 or HIST101 Modern American History: 1950 to the 21st Century 4.5 MATH102 Introduction to College Math 4.5 MATH106 Algebra for Business 4.5 MATH301 Data Driven Statistics 4.5 MATH451 Data Driven Decision Making 4.5 PHIL101 Introduction to Ethics 4.5 or HUMN250 World Values and Cultures 4.5 SCI101 Introduction to the Sciences 4.5 SCI103 Science and Technology- Laboratory Course 1.5 SCI201 Environmental Science and Sustainability 4.5 SCI203 Environmental Science and Sustainability - Laboratory Course 1.5 UNIV104 Academic and Career Success 4.5 or HUMNELE Humanities Elective 4.5 Total Credit Hours: 66 Courses: Core
CreditsCourse Title Course Description Credit Hours ACCT201 Accounting I 4 BADM440 Research Design Methods and Applications 4 BUS270 Business Ethics and Leadership 4 FIN205 Finance Literacy in Today’s World 4 FINC225 Financial Statement Analysis 4 HRMT215 Management of Human Resources 4 HRMT440 Managing Organizational Change 4 IT254 Spreadsheet Applications 4 MGM255 Management Fundamentals 4 MGM316 International Business Communications 4 MGM335 Organizational Behavior Principles 4 MGM355 International Business Practices 4 MGM365 The Legal and Ethical Environment of Business 4 MGMT235 Business Law I 4 MGMT345 Operations Management 4 MGMT455 Business Policies and Strategies 4 MGMT495 Business Capstone 4 MKTG225 Introduction to Marketing 4 MPM210 Introduction to Project Management 6 SCM210 Introduction to Logistics/Supply Chain Management 4 UNIV201 Career Planning and Management 4 or MGMT115 Introductory Business Practices 4 Total Credit Hours: 86 Courses: Marketing Concentration
CreditsCourse Title Course Description Credit Hours MKT325 Consumer Behavior Fundamentals 4 MKT380 Applied Marketing Management 4 MKTG305 Marketing and the Virtual Marketplace 4 MKTG320 Advertising and Public Relations 4 MKTG330 Marketing Research 4 MKTG410 International Marketing 4 MKTG420 Product Service Planning 4 Total Credit Hours: 28 Total Credit Hours: 180
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Accreditations and Alignments
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). -
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Next Steps
Program details are provided lower on the page.
Classes start October 3, 2023 *
*Start dates may vary by program and location.
FAQs
CTU’s Bachelor of Science in Business Administration (BSBA) in Marketing Degree Program is designed to provide knowledge, skills, and abilities relevant for pursuing potential opportunities in the workforce. This business degree program emphasizes general business knowledge and marketing skills. Along with learning foundational business knowledge, students can work to develop proficiency in sales, marketing communications, channel development, and consumer behavior.
As you work to complete your BSBA in marketing, you will be immersed in courses where you will study these topics and much more: processes underlying consumption behavior; applying management principles to the marketing function; and marketing strategies and their application in business.
Courses for the BSBA in marketing start online and on our Denver South campus approximately every five weeks. Completion of the CTU admissions process will depend on how quickly you complete the steps in the CTU online application process. You may complete the application process over the phone with an advisor or you may go online. Once you’ve completed the online application, you may hear from an advisor within the following 24 hours to discuss the next steps toward starting your degree program.
The BSBA in marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. CTU Fast Track™ exams also offer the opportunity to earn college credit for what you already know allowing you to complete a degree up to 30% faster.2
2 The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.
As you study topics in business and marketing that are always being evaluated and updated to reflect industry-relevant trends, you will experience a curriculum through classroom learning and hands-on experience that aligns to industry standards and helps you work to develop skills that are applicable to the competitive global business environment.
The BSBA in marketing degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited January 30, 2023).