Online Marketing Degree
Bachelor of Science in Business Administration - Marketing
Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from CTU. Along with working to develop foundational business knowledge, you have the opportunity to develop proficiency in sales, marketing communications, channel development, and consumer behavior.
Overall, employment of advertising, promotions and marketing managers is projected to grow about 7 percent, faster than the occupational average, from 2019-2029.1 A business degree with a marketing concentration can help you develop the skills you need to answer the door if opportunity comes knocking.
The BSBA in Marketing:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the seventh year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2021 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- October 26, 2021
- December 07, 2021
- Denver South
Online Marketing Program Details
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The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online and the Aurora campus. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.
This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Courses: General EducationCredits
Course Title Course Description Credit Hours COMS105This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication. Interpersonal Communications 4.5This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication. or COMS201This course covers technical and professional writing. Students review and will be required to prepare a wide variety of documents including abstracts and/or executive summaries, mechanism and process descriptions, instructions, proposals, and requirement specifications. Special attention is given to adapting writing style to a particular audience, adjusting document mechanics and semantics for a specific purpose, formatting design elements in a consistent manner, and integrating graphics into a document. Technical and Professional Writing 4.5 or COMS203This course is designed to assist in sharpening students’ skills in oral communication with a focus on presenting in professional settings. Understanding basic communication concepts: brevity, precision and adherence to common delivery methods are hallmarks of clear, consistent and concise communication. Speech Communications 4.5 ECON210This course addresses the dynamics of how our economy works (or does not work). The course explores the basic institutions, terminology, and theory of the main economic activities of production, distribution, and consumption, especially as they apply to the operation of our national economy. Topics include savings and investment, national output, expenditure and income, real versus potential GDP, aggregate demand and supply, and fiscal and monetary policy. Students explore the impact of the economy on different economic sectors that affect different career paths. Principles of Macroeconomics 4.5 ECON212This course examines the tools of economics as they apply to the operation of a market economy. It covers supply and demand analysis, consumer behavior, and the economic nature of production—including costs and profits. The behavior of firms in competitive and monopolistic environments is studied, as well as income distribution and the effects of government intervention on the free market system. Students have the opportunity to develop a new perspective and deeper understanding of the impact of current events on everyday problems and situations. Principles of Microeconomics 4.5 ENGL104ENGL104 is the first course in a sequence of two composition classes designed to empower students to develop their voice, build confidence in writing, and develop both their writing and critical thinking skills. Students will have the opportunity to practice adapting their writing for different audiences, purposes, and platforms, and will be able to explore how the choices they make influence the meaning and success of their written communications. This course explores the use of the writing process to compose clear, organized writings that are appropriate for various audiences and purposes. This course introduces the importance of clear and persuasive writing in personal, professional, and academic contexts. Introductory Written Communication 4.5 ENGL105ENGL105 is the final course in the composition sequence and builds on the writing skills developed in ENGL104. In this course, students continue to practice writing for a variety of contexts, purposes, and audiences. Throughout the course, students incorporate research into their writing by using digital tools and resources to identify and cite credible sources following CTU APA guidelines. Professional Written Communications 4.5 GOVT201The decisions made by the government impact our lives every day. Learning about government empowers students to be active citizens who have a positive impact on their communities. This course provides the student with an overview of the framework and basic functions of the three branches of government, the role of political participation in American democracy, and the relationship between government and the rights of citizenship. Students will also explore the similarities and differences between national, state, and local governments. American Government and Public Affairs 4.5 or HIST101This course focuses on the key people, social experiments, and technologies that continue to impact our lives. Particular attention is paid to the latter half of the 20th Century and the dawn of a new millennium in America – a time that, through the lens of history, both gives us pause and inspires hope for the future. Modern American History: 1950 to the 21st Century 4.5 MATH102Introduction to College Math familiarizes students with mathematical thinking and explores how a knowledge of mathematics can benefit them personally and professionally. The course is designed to give students the tools for making logical decisions and developing connections between mathematics and their fields of study and daily activities. Specifically, this course focuses on arithmetic operations, linear equations, and the use of rates, ratios, proportions, and percentages to describe relationships between given quantities. Introduction to College Math 4.5 MATH106Business algebra is designed to provide students with a critical set of tools to help them develop solutions to problems in a business environment. This course introduces students to quantitative techniques necessary to better understand the mathematical principles important to success in the professional world. Specifically, this course focuses on applied mathematical methods with a broad emphasis on business applications. Algebra for Business 4.5 MATH301This course includes an elementary coverage of statistical techniques augmented at each step with the aid of technology for data processing and analysis in making inferences. Students study graphical presentation and statistical measures, followed by basic probability concepts leading to binomial and normal distributions. Hypothesis testing is applied to drawing inferences for one and two population parameters. A graphing calculator or equivalent technology is required. Data Driven Statistics 4.5 MATH451This course introduces methods to formulate various mathematical models of problems. Software and hand calculations are used to perform algorithms that can find optimal values which may assist managers in making decisions. Attention is paid to the sensitivity of the solution to changes in the model. The main purpose of the course is to guide decision-makers to find optimal ways to implement solutions to satisfy many constraints. Data Driven Decision Making 4.5 PHIL101This course is designed to provide students a basic understanding of moral and ethical theories and concepts. The activities and discussions encourage students to explore and solve ethical dilemmas by identifying and applying moral and ethical theories. Students will also be encouraged to explain their reasoning from cultural, professional, and personal standpoints. A variety of ethical issues and methodologies will be explored, as students evaluate moral dilemmas in an assortment of work and life scenarios. Introduction to Ethics 4.5 or HUMN250
This course helps the student understand historical and global cultural perspectives, and how culture is shaped by events, ideas, values and experiences. Specifically, the course is designed to encourage students to develop an appreciation for difference and for the variations and similarities in cultures across the world’s regions and peoples. The course also presents a framework for identifying the key elements and expressions of culture and how political, intellectual and technological forces can shape them in the 21st century world. Students are encouraged to examine the connections between personal cultural expressions and the larger experience of Humanities shared by humans across the globe.
World Values and Cultures 4.5 SCI101This course is designed to provide foundational knowledge in and foster an appreciation for the many dynamic disciplines –such as chemistry, physics, biology, and geology – within this robust field. This course is designed for students to explore the basic tenets of scientific thinking, including the Scientific Method, as well as other quantitative and qualitative approaches designed to enable them to draw meaningful conclusions about the world around them. Introduction to the Sciences 4.5 SCI103
This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.
Science and Technology- Laboratory Course 1.5 SCI201This course analyzes the interrelationships between the natural environment and human activities. In this course, students are taught about the preservation and conservation of natural resources and the resilience of the natural environment with respect to the carrying capacity of the earth. Furthermore, students will explore topics related to environmental ethics and apply principles of sustainability to issues impacting natural resources and biodiversity. Finally, this course will teach a holistic approach in learning about environmental problems and rehabilitation through individual and group behavioral changes and environmental regulations. Environmental Science and Sustainability 4.5 SCI203This course is designed to be a hands-on learning experience that complements the Environmental Science and Sustainability Course. Labs include both problem-based activities and critical-thinking projects and are designed to help students develop an understanding of and appreciation for the complex issues that comprise the field of Environmental Science and Sustainability. Environmental Science and Sustainability - Laboratory Course 1.5 UNIV104UNIV104 is designed to provide students with a foundation for success in CTU’s undergraduate academic environment. This course introduces effective academic strategies and resources integrating them with career planning methods that can be leveraged to pursue future academic and professional goals. Academic and Career Success 4.5 or HUMNELE Humanities Elective 4.5 Total Credit Hours: 66
Course Title Course Description Credit Hours ACCT201This course introduces accounting concepts. Emphasis is on understanding, summarizing, , and interpreting financial information. Upon successful completion, students should be able to recognize and use financial statements, understand the role of financial information in decision‐making, and discuss ethical considerations specific to accounting. Accounting I 4 BADM440This course is designed to provide the basics of research needed to successfully complete the business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addresses how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topics of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation. Research Design Methods and Applications 4 BUS270
This course introduces the student to concepts of leadership and responsibilities to stakeholders. This course explores a variety of ethical issues in today’s business community. Additionally, this course examines work place code of conduct and issues relating to conflicts of interest. Lastly, this course integrates case study scenarios for student understanding and engagement.
Business Ethics and Leadership 4 FIN205This course covers accounting for balance sheet items for partnerships and corporate entities. In addition, students are exposed to accounting for the capital structure, inventory, long-term liabilities, payroll, investments and international operations of a firm. Finance Literacy in Today’s World 4 FINC225This course is a basic introduction to the concepts of finance. It presents an overview of financial statements and financial statement analysis Specific topics include ratio analysis, trend analysis, ethics, and financial proformas. Financial Statement Analysis 4 HRMT215This course examines the role and function of the Human Resource Department in the organization and provides an overview of human resource management activities covering the essential employment and managerial tasks required. Topics include, but are not limited to job analysis, performance management, staffing, career development, and diversity and labor relations. Management of Human Resources 4 HRMT440This course focuses on the theories, stages, practices, and implications of the organizational change process. Some topics discussed include preparing to manage change, articulating choices, envisioning the future, and implementing change programs. Students study organizational development models to apply the change process. The major objective of this course is to equip students with the skills and knowledge needed to address the continuous changes in the organization. Managing Organizational Change 4 IT254This course is designed to introduce the basic computer spreadsheet application skills, with an emphasis on essential design, format, functions, and formulas of spreadsheet operations in solving real-world problems. Electronic spreadsheets are used in a variety of business calculations to analyze, graph, and manage data. Applications of spreadsheets can be used to generate reports to maintain large amounts of data, make accurate calculations, and accelerate repetitive tasks. Spreadsheet Applications 4 MGM255This course introduces the student to business management structures. It covers how the structures can act as a competitive advantage. Emphasis is on how the organization's management structure and leadership styles can impact businesses and how an organization must adapt or respond to the changes. Management Fundamentals 4 MGM316
This course is designed to enhance students’ knowledge of cultures, traditions, and value systems as they apply in international, multinational, and global business settings. Students explore topics such as language and other forms of communication, traditions, values, norms, cultural diversity, cultural influences on communication and the negotiation process, and ways to improve communications with people whose first language is something other than English.
International Business Communications 4 MGM335In this course students examine individual and group behavior within the context of organizational design and culture. This course teaches theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group processes, and conflict resolution. Organizational Behavior Principles 4 MGM355In this course students examine the international business environment and how it influences management. The course examines the issues and implications involved in the application of modern management practices and principles within the global business environment. International Business Practices 4 MGM365
This course examines the nature of the legal system in which society functions, including business agreements, business entities, and government regulations. Using frameworks for ethical decision-making, students will explore the ethical issues that confront business organizations and individuals.
The Legal and Ethical Environment of Business 4 MGMT235This course focuses on tools for understanding the principles underlying the legal environment of business. The course identifies the current legal rules and regulations affecting businesses and students will study new developments and trends that may greatly affect future transactions. This course also includes a component dealing with the legal aspects of intellectual property, especially as it relates to e‐business. Business Law I 4 MGMT345This course examines the principles and techniques of managing operations processes in manufacturing and service industries. Students will explore the interrelationships between operations concepts, such as forecasting, planning products, technologies, facilities, demand, inventory, productivity, quality, and reliability. Operations Management 4 MGMT455This course focuses on identifying external opportunities and determining the value-creating potential of a firm’s resources, capabilities, and core competencies to achieve a strategic competitive advantage. Business Policies and Strategies 4 MGMT495This course is the capstone course for business students and is designed to help students develop awareness of current and relevant business events using current business articles and case studies. Students will apply concepts they have learned throughout the business program to current events and relevant case studies. Business Capstone 4 MKTG225This course examines the basic concepts of marketing. Students explore various aspects of the analysis of the marketing process. This includes learning about creating, communicating, and delivering value to customers. Students examine the fundamentals of marketing, then progress to the application of those fundamentals within an organization and the contemporary market environment. Introduction to Marketing 4 MPM210
This course is designed to provide an overview and introduction to the discipline of project management, coupled with an examination of the techniques that project managers use to complete their projects on schedule, within budgeted cost, and according to specified scope. Using materials from the PMBOK® Guide (Guide to the Project Management Body of Knowledge, published by the Project Management Institute or PMI®), students study the operational framework of project management relating to the project lifecycle of starting the project, organizing and planning the project, carrying out the work, and closing the project by using the project management process groups called Initiating Process Group, Planning Process Group, Executing Process Group, Monitoring and Controlling Process Group, and Closing Process Group as described in A Guide to the Project Management Body of Knowledge (PMBOK® Guide). This course also provides the basis for the development of project management skills in subsequent project management courses.
PMI and PMBOK are registered marks of the Project Management Institute, Inc.
Introduction to Project Management 6 SCM210This course introduces logistics and supply chain management as an integrated discipline practiced in the private and public sectors. This course is designed to provide an overview of logistics functions and their application to supply chain management. Emphasis is on the total integration of the supply chain from raw material production through end customer support and final disposal. Introduction to Logistics/Supply Chain Management 4 UNIV201
This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields. Students pursue the knowledge and skills to identify and communicate themselves as a brand.
Career Planning and Management 4 or MGMT115This course introduces the student to business management structures. It covers how the structures can act as a competitive advantage. Emphasis is on how the organization's management structure and leadership styles can impact businesses and how an organization must adapt or respond to the changes. Introductory Business Practices 4 Total Credit Hours: 86
Courses: Marketing ConcentrationCredits
Course Title Course Description Credit Hours MKT325In this course, students study the motivations, influences, and processes underlying consumption behavior. Post-purchase behavior and techniques for applying research findings to business strategy are also covered. Consumer Behavior Fundamentals 4 MKT380
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
Applied Marketing Management 4 MKTG305This course focuses on marketing strategies and their application in business. Students will examine the marketing and planning process, and analyze the various implications for traditional and internet marketing strategies. Marketing and the Virtual Marketplace 4 MKTG320Students will work to develop an understanding of advertising, public relations, and brand management. Specific topics covered include planning, creation, and use of these communication tools from the point of view of management and the market. Advertising and Public Relations 4 MKTG330
Marketing research considers the construction and implementation of market research methods to solve marketing problems and uncover opportunities. Research design, data collection, problem formulation, and data analysis are emphasized.
Marketing Research 4 MKTG410This course introduces the methods of adapting to marketing efforts with consideration to product, price, promotion, and distribution. Students study the decision-making process in the marketing of products and services across national boundaries, and explore the design and modification of marketing strategies for international, multi-national, and global markets. International Marketing 4 MKTG420This course analyzes and applies the factors and issues surrounding new product or service development. Consideration is given to all major decisions related to product introductions which include market research, behavior, channel, and distribution decisions. Product Service Planning 4 Total Credit Hours: 28
Total Credit Hours: 180
Accreditations and Alignments
This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
This program is designed in alignment with the standards of the American Management Association (AMA), American Marketing Association - Professional Certified Marketer (PCM).
Related Areas of Study
Ways to Save
Program details are provided lower on the page.
Classes start October 26, 2021!
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited January 24, 2021).