Bachelor of Science in Psychology - Consumer Behavior
Colorado Technical University’s Bachelor of Science in Psychology with a concentration in Consumer Behavior online program explores consumer behavior as influenced by marketing, economics, anthropology and sociology. Along with a developing a strong foundation in psychology, you will have the opportunity to learn how to interpret information gathered through surveys and focus groups to determine what moves individuals and groups toward a particular action or buying decision. Those findings can be used by businesses and organizations to improve marketing strategies, shape public policies, educate the consumer and influence society.
For the fourth year in a row, CTU’s online bachelor’s degree programs were ranked among the Best Online Bachelor’s Programs by U.S. News and World Report.*
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
Courses: General Education
Course Title Course Description Credit Hours COMS201 Technical and Professional Writing 4.5 COMS220 Critical Interpretation of Documentary Film 4.5 ENGL104 Introductory Written Communication 4.5 ENGL105 Professional Written Communications 4.5 HIST101 Modern American History: 1950 to the 21st Century 4.5 MATH102 Introduction to College Math 4.5 MATH106 Algebra for Business 4.5 PHIL101 Introduction to Ethics 4.5 PSYC102 Introductory Psychology 4.5 SCI101 Introduction to the Sciences 4.5 SCI103 Science and Technology- Laboratory Course 1.5 SCI201 Environmental Science and Sustainability 4.5 SCI203 Environmental Science and Sustainability - Laboratory Course 1.5 SOCL102 Introductory Sociology 4.5 SOCL202 Social Perspectives on Race, Gender, and Class 4.5 UNIV104 Academic and Career Success 4.5 or HUMELE Humanities Elective 4.5 Total Credit Hours: 66
Course Title Course Description Credit Hours BHVS205 Managerial Psychology 4 BHVS215 Motivation and Emotion 4 BHVS315 Interpersonal Communication and Dynamics 4 BHVS316 Psychology and Mass Media 4 BHVS320 Analytical Reasoning and Presentation of Data 4 BHVS400 The Psychology of Creativity and Ingenuity 4 BHVS410 Positivist Psychology and Leadership 4 HUMN400 Psychological Aspects of Cinema 4 PSYC130 Group Dynamics 4 PSYC210 Social Psychology 4 PSYC310 Organizational Psychology 4 PSYC315 Biological Foundations of Behavior: The Brain 4 PSYC320 Theories of Personality 4 PSYC337 Abnormal Psychology in the Workplace 4 PSYC355 Learning and Cognition 4 PSYC360 Psychological Tests and Measurements 4 PSYC405 Psychology of Health and Well-Being in the Workplace 4 PSYC426 Leadership 4 PSYC498 Psychology Capstone 4 RES305 Introduction to Social Science Research Methods 4 RES310 Applied Research Methods in Psychology 4 UNIV301 Careers in Psychology 4 Total Credit Hours: 88
Course Title Course Description Credit Hours CB450 Orientation to the Consumer Behavior Profession 4 CB455 Marketing Management, Strategy, and Research 4 CB460 Sales and Advertising 4 CB465 The Psychology of Consumer Economic Behavior 4 CB470 Consumer Behavior: The Individual 4 CB475 Consumer Behavior: Groups and Society 4 PSYC434 Stress Management 4 Total Credit Hours: 28
Total Credit Hours: 182
Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.
View our tuition resources page for links to information on our civilian and military student tuition, books and fees.Estimate your costs, potential savings and graduation date
Ways to Save
Cost of this degree may be reduced based on one or more of the following:
- Active duty military status
- Number of Fast Track™ courses successfully passed
- Number of credits transferred and accepted from other institutions
- Eligibility for a Corporate Alliances Grant (check with your CTU Admissions Advisor)
- Tuition Reimbursement (talk to your HR Manager)
- Grants or scholarships at CTU
Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*
Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.
*The ability to reduce time in school and/or reduce tuition depends on the number of Fast Track™ tests successfully passed. Fast Track™ program credits are unlikely to transfer. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible subject to change.
This degree program is designed to provide the following skills and knowledge:
- Demonstrate familiarity with the major concepts theoretical perspectives, empirical findings, and historical trends in psychology
- Integrate psychological principles with self, social, and organizational systems
- Demonstrate a personal leadership style that can be applied to complex/adaptive settings
- Construct effective strategies for self-management and self-improvement
Where do I go from here?
Choosing to continue your education is a big decision and we're here to help. Choose one of the options below to get started.
Submit your details and speak to an admissions advisor within the next day:
Submit a no-fee online application. An advisor will get in touch after your application is received to schedule an interview (required before enrolling):
Classes start April 3, 2018!
Gainful Employment and Other Student Disclosures
Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
* Learn more about the U.S. News rankings for Colorado Technical University’s online degree programs.