Online Behavioral Psychology Degree
Bachelor of Science in Psychology - Consumer Behavior
No matter what your product or service is, the key to motivating people to buy starts with analyzing their behaviors. Become an important part of the buyer journey with a Bachelor of Science degree in Psychology with a concentration in Consumer Behavior from CTU. You can work to develop an understanding of the real-world applications of psychological concepts and theories, and also foster analytical, interpersonal, and leadership skills. You will also examine consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.
The BS in Psychology with a Concentration in Consumer Behavior:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the seventh year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2021 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
- October 26, 2021
- December 07, 2021
Estimate Tuition and Grad Date
Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.Estimate your costs, potential savings and graduation date
Courses: General EducationCredits
Course Title Course Description Credit Hours COMS102 Dynamic Interactions and Professional Presence 4.5 COMS105 Interpersonal Communications 4.5 ENGL104 Introductory Written Communication 4.5 ENGL105 Professional Written Communications 4.5 GOVT201 American Government and Public Affairs 4.5 HIST101 Modern American History: 1950 to the 21st Century 4.5 MATH102 Introduction to College Math 4.5 PHIL101 Introduction to Ethics 4.5 PSYC102 Introductory Psychology 4.5 PSYC105 Psychology of Success 4.5 SCI101 Introduction to the Sciences 4.5 SCI103 Science and Technology- Laboratory Course 1.5 SCI201 Environmental Science and Sustainability 4.5 SCI203 Environmental Science and Sustainability - Laboratory Course 1.5 SOCL102 Introductory Sociology 4.5 UNIV104 Academic and Career Success 4.5 or HUMELE Humanities Elective 4.5 Total Credit Hours: 66
Course Title Course Description Credit Hours BHVS205 Managerial Psychology 4 BHVS215 Motivation and Emotion 4 BHVS316 Psychology and Mass Media 4 BHVS320 Analytical Reasoning and Presentation of Data 4 BHVS400 The Psychology of Creativity and Ingenuity 4 BHVS410 Positivist Psychology and Leadership 4 PSYC130 Group Dynamics 4 PSYC210 Social Psychology 4 PSYC309 Applied Social Science Research Methods 4 PSYC310 Organizational Psychology 4 PSYC315 Biological Foundations of Behavior: The Brain 4 PSYC320 Theories of Personality 4 PSYC337 Abnormal Psychology in the Workplace 4 PSYC355 Learning and Cognition 4 PSYC360 Psychological Tests and Measurements 4 PSYC420 Communication and Interviewing Skills 4 PSYC422 Community Psychology 4 PSYC424 Diversity 4 PSYC426 Leadership 4 PSYC434 Stress Management 4 PSYC498 Psychology Capstone 4 UNIV201 Career Planning and Management 4 Total Credit Hours: 88
Course Title Course Description Credit Hours CB450 Orientation to the Consumer Behavior Profession 4 CB455 Marketing Management, Strategy, and Research 4 CB460 Sales and Advertising 4 CB465 The Psychology of Consumer Economic Behavior 4 CB470 Consumer Behavior: The Individual 4 CB475 Consumer Behavior: Groups and Society 4 PSYC428 Neuroscience: The Brain 4 Total Credit Hours: 28
Total Credit Hours: 182
Related Areas of Study
Ways to Save
Program details are provided lower on the page.