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Online Behavioral Psychology Degree
Bachelor of Science in Psychology - Consumer Behavior
No matter what your product or service is, the key to motivating people to buy starts with analyzing their behaviors. Become an important part of the buyer journey with a Bachelor of Science degree in Psychology with a concentration in Consumer Behavior from CTU. You can work to develop an understanding of the real-world applications of psychological concepts and theories, and also foster analytical, interpersonal, and leadership skills. You will also examine consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.
The BS in Psychology with a Concentration in Consumer Behavior:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the sixth year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2020 best online programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
CLASSES START
- February 16, 2021
- March 30, 2021
- May 11, 2021
TOTAL CREDITS
PROGRAM AVAILABILITY
- Online
Program Details
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Degree Requirements
Courses: General Education
CreditsCourse Title Course Description Credit Hours COMS105 Interpersonal Communication 4.5 or COMS203 Speech Communications 4.5 COMS220 Critical Interpretation of Documentary Film 4.5 ENGL104 Introductory Written Communication 4.5 ENGL105 Professional Written Communications 4.5 HIST101 Modern American History: 1950 to the 21st Century 4.5 MATH102 Introduction to College Math 4.5 MATH106 Algebra for Business 4.5 PHIL101 Introduction to Ethics 4.5 PSYC102 Introductory Psychology 4.5 SCI101 Introduction to the Sciences 4.5 SCI103 Science and Technology- Laboratory Course 1.5 SCI201 Environmental Science and Sustainability 4.5 SCI203 Environmental Science and Sustainability - Laboratory Course 1.5 SOCL102 Introductory Sociology 4.5 SOCL202 Social Perspectives on Race, Gender, and Class 4.5 UNIV104 Academic and Career Success 4.5 or HUMELE Humanities Elective 4.5 Total Credit Hours: 66 Courses: Core
CreditsCourse Title Course Description Credit Hours BHVS205 Managerial Psychology 4 BHVS215 Motivation and Emotion 4 BHVS315 Interpersonal Communication and Dynamics 4 BHVS316 Psychology and Mass Media 4 BHVS320 Analytical Reasoning and Presentation of Data 4 BHVS400 The Psychology of Creativity and Ingenuity 4 BHVS410 Positivist Psychology and Leadership 4 HUMN400 Psychological Aspects of Cinema 4 PSYC130 Group Dynamics 4 PSYC210 Social Psychology 4 PSYC310 Organizational Psychology 4 PSYC315 Biological Foundations of Behavior: The Brain 4 PSYC320 Theories of Personality 4 PSYC337 Abnormal Psychology in the Workplace 4 PSYC355 Learning and Cognition 4 PSYC360 Psychological Tests and Measurements 4 PSYC405 Psychology of Health and Well-Being in the Workplace 4 PSYC426 Leadership 4 PSYC498 Psychology Capstone 4 RES305 Introduction to Social Science Research Methods 4 RES310 Applied Research Methods in Psychology 4 UNIV201 Career Planning and Management 4 Total Credit Hours: 88 Courses: Concentration
CreditsCourse Title Course Description Credit Hours CB450 Orientation to the Consumer Behavior Profession 4 CB455 Marketing Management, Strategy, and Research 4 CB460 Sales and Advertising 4 CB465 The Psychology of Consumer Economic Behavior 4 CB470 Consumer Behavior: The Individual 4 CB475 Consumer Behavior: Groups and Society 4 PSYC434 Stress Management 4 Total Credit Hours: 28 Total Credit Hours: 182
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