Online Behavioral Psychology Degree
Bachelor of Science in Psychology - Consumer Behavior
No matter what your product or service is, the key to motivating people to buy starts with analyzing their behaviors. Become an important part of the buyer journey with a Bachelor of Science degree in Psychology with a concentration in Consumer Behavior from CTU. You can work to develop an understanding of the real-world applications of psychological concepts and theories, and also foster analytical, interpersonal, and leadership skills. You will also examine consumer decision-making and problem-solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior, and the interactions between the consumer and society.
The BS in Psychology with a Concentration in Consumer Behavior:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the eighth year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2022 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
- February 21, 2023
- April 04, 2023
- May 09, 2023
Estimate Tuition and Grad Date
Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.Estimate your costs, potential savings and graduation date
Courses: General EducationCredits
Course Title Course Description Credit Hours COMS102This course introduces students to the strategies and techniques needed to develop a professional presence. Students will explore how personal and professional development impacts effectiveness in the workplace. Assignments explore the concept of professional presence in relation to interpersonal dynamics and the communication needs of individuals, groups, and organizations. Dynamic Interactions and Professional Presence 4.5 COMS105This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication. Interpersonal Communications 4.5 ENGL104ENGL104 is the first course in a sequence of two composition classes designed to empower students to develop their voice, build confidence in writing, and develop both their writing and critical thinking skills. Students will have the opportunity to practice adapting their writing for different audiences, purposes, and platforms, and will be able to explore how the choices they make influence the meaning and success of their written communications. This course explores the use of the writing process to compose clear, organized writings that are appropriate for various audiences and purposes. This course introduces the importance of clear and persuasive writing in personal, professional, and academic contexts. Introductory Written Communication 4.5 ENGL105ENGL105 is the final course in the composition sequence and builds on the writing skills developed in ENGL104. In this course, students continue to practice writing for a variety of contexts, purposes, and audiences. Throughout the course, students incorporate research into their writing by using digital tools and resources to identify and cite credible sources following CTU APA guidelines. Professional Written Communications 4.5 GOVT201The decisions made by the government impact our lives every day. Learning about government empowers students to be active citizens who have a positive impact on their communities. This course provides the student with an overview of the framework and basic functions of the three branches of government, the role of political participation in American democracy, and the relationship between government and the rights of citizenship. Students will also explore the similarities and differences between national, state, and local governments. American Government and Public Affairs 4.5 HIST101This course focuses on the key people, social experiments, and technologies that continue to impact our lives. Particular attention is paid to the latter half of the 20th Century and the dawn of a new millennium in America – a time that, through the lens of history, both gives us pause and inspires hope for the future. Modern American History: 1950 to the 21st Century 4.5 MATH102Introduction to College Math familiarizes students with mathematical thinking and explores how a knowledge of mathematics can benefit them personally and professionally. The course is designed to give students the tools for making logical decisions and developing connections between mathematics and their fields of study and daily activities. Specifically, this course focuses on arithmetic operations, linear equations, and the use of rates, ratios, proportions, and percentages to describe relationships between given quantities. Introduction to College Math 4.5 MATH106Business algebra is designed to provide students with a critical set of tools to help them develop solutions to problems in a business environment. This course introduces students to quantitative techniques necessary to better understand the mathematical principles important to success in the professional world. Specifically, this course focuses on applied mathematical methods with a broad emphasis on business applications. Algebra for Business 4.5 PHIL101This course is designed to provide students a basic understanding of moral and ethical theories and concepts. The activities and discussions encourage students to explore and solve ethical dilemmas by identifying and applying moral and ethical theories. Students will also be encouraged to explain their reasoning from cultural, professional, and personal standpoints. A variety of ethical issues and methodologies will be explored, as students evaluate moral dilemmas in an assortment of work and life scenarios. Introduction to Ethics 4.5 PSYC102Psychology is fundamental to every field in academic study. This course is designed to teach students a basic understanding of human behavior as well as emotional and cognitive development. Coursework incorporates terminology, principles, and foundational theories that comprise modern concepts of introductory psychology. This course is designed to teach students using practical, real-world application of course concepts within their professional, personal, and relational lives. Introductory Psychology 4.5 SCI101This course introduces students to the physical, life, and Earth sciences. Students have the opportunity to explore the principles of scientific critical thinking. Utilizing the Scientific Method, as well as other quantitative and qualitative approaches, students can draw meaningful conclusions about the real world. Introduction to the Sciences 4.5 SCI103
This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.
Science and Technology- Laboratory Course 1.5 SCI201This course analyzes the interrelationships between the natural environment and human activities. In this course, students are taught about the preservation and conservation of natural resources and the resilience of the natural environment with respect to the carrying capacity of the earth. Furthermore, students will explore topics related to environmental ethics and apply principles of sustainability to issues impacting natural resources and biodiversity. Finally, this course will teach a holistic approach in learning about environmental problems and rehabilitation through individual and group behavioral changes and environmental regulations. Environmental Science and Sustainability 4.5 SCI203This course is designed to be a hands-on learning experience that complements the Environmental Science and Sustainability Course. Labs include both problem-based activities and critical-thinking projects and are designed to help students develop an understanding of and appreciation for the complex issues that comprise the field of Environmental Science and Sustainability. Environmental Science and Sustainability - Laboratory Course 1.5 SOCL102This course introduces students to the study of sociology and how it applies to careers, community, and family. Sociology examines the nature of society including the theories and principles of multi-cultural and social interactions. This course addresses how the concepts of social organization, social institutions, and social changes influence everyday life. Introductory Sociology 4.5 UNIV104UNIV104 is designed to provide students with a foundation for success in CTU’s undergraduate academic environment. This course introduces effective academic strategies and resources integrating them with career planning methods that can be leveraged to pursue future academic and professional goals. Academic and Career Success 4.5 or HUMELE Humanities Elective Total Credit Hours: 66
Course Title Course Description Credit Hours BHVS205
This course examines how to supervise others through delegation, expectations, performance and feedback. It exposes students to Theory X:boss versus Theory Y:coach, contingency theories of adaptive learning, and situational leadership, concluding that there is no one right way to supervise others. Students compare and contrast ways of managing staff, managing upwards, managing relationships with peers, colleagues, suppliers as well as clients. This course focuses on learning clear expectations and how to communicate back and forth in respectful, direct, specific and non-punitive ways. Because of varying backgrounds, students will participate in this course based on their own level of experience. The course is designed for experienced managers as well as those who have not managed people before.
Managerial Psychology 4 BHVS215This course is designed to provide fundamental concepts of motivation and emotion as it applies to personal and professional life. History and foundational theories of motivation and emotion are incorporated for comparative perspectives. This course also explores the motivating factors behind biological, psychological, and emotional needs of human nature. Motivation and Emotion 4 BHVS316
This is a relatively new area of study in the field of psychology. It focuses on understanding how psychology and media work together and how people perceive, interpret, use and respond to information and images that come to them from television, radio, movies, texts, and the Internet. So much of our behavior is shaped by messages we receive from mass media, e-learning, cyber networking and digital technologies. This course uses a socio-psychological perspective to understand the dynamics of persuasion and propaganda. It applies selected theories and research on social influence, persuasion, and attitude change to such areas as political and educational campaigns, product advertising, mass media and public opinion. Students examine how their own behavior is influenced by the cyber-age of popular media and mass communication.
Psychology and Mass Media 4 BHVS320
The world is full of numbers. But, what do the numbers mean? Statistical approaches dominate the field of social scientific inquiry and psychological research. Not a day goes by that we don’t hear a pundit say, ''Research shows…'' This course addresses the fundamental principles of statistics, emphasizing not how to do the quantitative mechanics of it, but rather how to interpret statistical studies and cull the insights for action or decision-making. This course emphasizes statistical reasoning and when causality can be claimed, as well as how to work with statisticians to set up meaningful inquiry and valid data collection and analysis. Students practice effective ways to display and present data as well as analytics, in support of research findings including how to use graphs, charts and data representation to formulate a position or hypothesis.
Analytical Reasoning and Presentation of Data 4 BHVS400
This course presents the psychology of out of the box thinking and coloring outside the lines. As Albert Einstein said, ''you cannot solve problems with the same thinking that created them.'' Most of us would say that we were creative as children, but what happened? This course provides a variety of methods for energizing creativity, as well as providing tools to work with individuals and groups to solve problems with fresh perspectives and limited resources. The psychological concept of re-framing, as well as looking at the same thing as other people and seeing something different, will be the cornerstone of this learning experience. Students learn to make work engaging, fun and uplifting, re-kindling the child within spirit of creativity we were all born with and harnessing that brain power for practical organization purposes. These are times that call for creativity and ingenuity.
The Psychology of Creativity and Ingenuity 4 BHVS410
There is a new, but powerful wing of psychology called Positivist Psychology. The course is based on compelling research that people thrive when they feel good self esteem and receive positive encouragement from others around them. The Pygmalion Effect, or the Power of the Self-Fulfilling Prophecy, teaches us that students are more likely to learn when their teachers believe they can do it, and, similarly, workers are more likely to perform well when their leaders hold out positive expectations of their performance. This course builds upon the insights of positivist psychology to study the concept of value-based servant leadership, a philosophy and practice defined by Robert Greenleaf which has gained prominence over the end of the last century and the beginning of the 21st. The philosophy resonates with the popular work of Stephen Covey on the Seven Habits of Highly Effective People and the best-selling business book Good to Great by Jim Collins. By examining these approaches, students develop their own personal creed or leadership mantra based on the psychology of the positive and the seven key practices of servant leaders.
Positivist Psychology and Leadership 4 PSYC130This course examines the theories applied to group development and dynamics. The course explores the function of how norms, roles, and status influence group interaction and performance. Influential leadership is addressed as it relates to group cohesion and conflict in a professional environment. Group Dynamics 4 PSYC210
This course introduces students to the study of social psychology. The course includes an exploration of human behavior in groups and the impact on interpersonal relationships and the workplace: how individual behavior is impacted by group dynamics, and, how group identity is shaped by individual and team membership. The course will include topics such as: group processes, relationships, group thinking, conforming to group norms, individuality, as well as, stereotypes and prejudice. During this course the student will examine examples of individuals interacting within the social environment. Students will analyze theoretical perspectives and themes that have emerged in the field of social psychology and how these perspectives have influenced the modern workplace and the field of psychology as a whole.
Social Psychology 4 PSYC309This course is designed to provide students with the basic understanding of how social science research is applicable in the workplace. Students are introduced to quantitative and qualitative research methods. This course explores how these methods can be used in the workplace with activities such as creating a survey or conducting effective interviews. In addition, ethical issues related to conducting research with human subjects are addressed. This course demonstrates the use of the American Psychological Association (APA) style of formatting and citations. Applied Social Science Research Methods 4 PSYC310
Organizational Psychology is a foundational course. Alternatively called Organizational Behavior, it provides perspectives and tools for understanding behavior in organizations of any kind and resources to help managers and leaders improve, enhance or change work behaviors. It operates from three frames of reference or levels of analysis: individuals, groups and the organization as a whole and often works to align the behaviors of all three. Topics to be addressed include structure and foundations of organization, stages of organization development, culture, power and politics, leadership, decision-making and communication. The role of the change agent or organization consultant will be explored along with the roles and responsibilities of managers, leaders and followers. All will be viewed in light of the constant change, permanent whitewater, which exists in today’s businesses, making the need for organizational expertise even more compelling. This course is useful for anyone who finds themselves inside an organization, tasked with improvement, innovation or managing change.
Organizational Psychology 4 PSYC315
The human mind is housed in our brain. This course will focus on the biological and evolutionary function and structure of the amazing human brain—how biology and neuroscience deepen our understanding of the key mental processes we use every day to think, speak, and solve problems. Content will focus on the mental events and brain function involved in thinking, memory, learning, reading, recall and attention as well as some of the mysteries of perception, sensation and problem-solving. The course examines the controversies around left brain and right brain, and the specializations of the hemispheres, since many people in the workplace attribute their perspectives to being ''left'' (analytical) or ''right'' (emotions, feeling, intuition) brained. The role of the biological and physiological roots of human behavior will be addressed
Biological Foundations of Behavior: The Brain 4 PSYC320
What makes you the unique individual you are? The field of psychology called Theories of Personality studies enduring characteristics and traits that shape who we are and how we interact with others. Personality inventories have become highly prevalent as a tool for building relationships and communication in the workplace. This course will examine theories regarding how individuals are shaped, including examination of the Big Five personality factors, which provide the foundation for the Myers-Briggs Type Indicator (MBTI) and other popular personality assessments. The goal of this course is for students to appreciate the uniqueness of individual personalities within the human experience, and to be able use this insight to achieve greater versatility in inter-personal relationships at work, as well as in personal life.
Theories of Personality 4 PSYC337
This course examines how to distinguish normal from abnormal behavior and present the major perspectives regarding psychological disorders. The medical perspective, the psychoanalytical perspective, the behavioral and cognitive perspectives, the socio-cultural perspective as well as the humanistic perspective of diagnosis and dealing with behavior label abnormal are explored. The course reviews a historical perspective regarding unusual, out of the norm and or distressed behavior in the past, linking it to superstition, witchcraft and contrasting arrays of treatments and approaches available today. Common disorders are defined such as anxiety, phobias, panic attacks, psycho-somatic disorders, dissociative disorders, mood problems, schizophrenia, depression and personality disconnects. Those who deal with human behavior in the workplace need to understand behavior and assess when it has reached a level of concern that may require outside expertise.
Abnormal Psychology in the Workplace 4 PSYC355
Human beings have a distinct ability to think. The ability to contemplate, analyze, plan or remember sets us apart from other species although we share the ability to learn through operant conditioning and experience with other higher order mammals. This course examines the fundamental elements of how human beings learn, how they make meaning and how our minds work to perceive, remember, reason, speak and solve problems. The focus of this course will be to examine how mental processes operate in the midst of solving problems in life and at work. The course investigates current applications in computers and artificial intelligence and how thinking and behaving creatively are changing with the escalation of high tech high touch devices and applications. Understanding how adults learn and how to create learning organizations are especially crucial competencies for those who seek careers on the human side of the business world.
Learning and Cognition 4 PSYC360This course provides an overview of psychological testing and how it is used in today's workplace. Basic principles of psychological assessments are used to measure human behaviors. The course reviews principles of test development, including validity and reliability. Students have the opportunity to examine how to select, administer, score, and interpret psychological testing instruments. Ethical and legal issues surrounding psychological testing will also be addressed . Psychological Tests and Measurements 4 PSYC420
This course is designed to help students recognize valuable strategies of interpersonal communications and interviewing, as well as, increase knowledge of the theory, research, and practice of interpersonal communications in organizations. This course explores the core communication and interviewing skills necessary within contemporary organizations. Students will discuss communication theories and the principles and practices related to effective communication and interviewing. Students will examine the ways that effective communication and interviewing can increase our understanding of others, improve compliance, increase advocacy, and change attitudes and behaviors. Students will examine tools such as motivational interviewing and other available methods for helpful skills that can guide change-focused conversations. Students will apply communication strategies to developing effective, efficient, and ethical communications that reach targeted audiences and influence organizational strategies. Students will also demonstrate an understanding of basic interviewing skills including engaging, attending, listening, questioning, and responding.
Communication and Interviewing Skills 4 PSYC422
Community psychology is the study of the relationships between individuals and social systems. This course will examine the history, theory, research, paradigms, and practices related to this reciprocal relationship. Students will identify relationships between the environment and the well-being of members of a community. Students will discuss effective modes of community intervention based on research and examine the relevance of community psychology for taking action to address social problems. Students will apply knowledge from the interdisciplinary field of community psychology to issues in the community context.
Community Psychology 4 PSYC424This course focuses on the relationship between diversity and the psychological processes that guide human behavior. Different perspectives will be addressed for effective and appropriate communication when working with diverse populations. The course examines the influence of diversity with the many characteristics that make each individual unique. Personal and professional levels of diversity are compared to perceptions of social issues in regards to fairness, respect, and justice. Concepts and research on diversity, equity, and inclusion are explored. Diversity 4 PSYC426
In this course, students will examine multiple concepts and theories of leadership to recognize the differing styles of leadership and identify the leadership styles that are preferable in certain situations. Students will also examine a variety of leadership approaches to identify the skills needed to keep production and morale at peak levels. Case studies will be used as tools to analyze multiple facets of leadership. Students will examine concepts of ethical decision making. Students will develop action plans as tools for applying knowledge of leadership principles to a variety of personal and professional situations.
Leadership 4 PSYC434
Stress can come from many sources, both positive and negative, and managing that stress can lead to improved well-being. Well-being can be defined as a positive and healthy state of existing in the world. An individual’s well-being includes their physical, mental, emotional, financial, and spiritual health. This course identifies the many causes and effects of stress, as well as, the theories and concepts of stress management and self-regulation. Students examine the methods available for enhancing positive health and reducing unhealthy stress. Students will discuss stress management techniques such as relaxation, self-regulation, and other psychological strategies for reducing stress. Managing stress to improve well-being can help individuals adapt to changing circumstances. Developing emotional intelligence, self-awareness, and the psychological skills necessary to manage stress is of importance in our high-stress world. Stress management can help individuals adapt to changes in personal circumstances and work settings throughout their lifetime. Students will have an opportunity to personalize the principles of stress management to their own life. Students will explore ways to apply principles of stress management to well-being in a variety of settings and develop interventions that are helpful in personal and professional situations.
Stress Management 4 PSYC498
This course is a culmination of prior coursework leading to the demonstration of the achievement of the program competencies. Students will be presented with assignments that will demonstrate integration of knowledge and application of concepts such as theoretical perspectives, psychological principles, and leadership skills to complex/adaptive settings.
Psychology Capstone 4 UNIV201
This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields. Students pursue the knowledge and skills to identify and communicate themselves as a brand.
Career Planning and Management 4 Total Credit Hours: 88
Course Title Course Description Credit Hours CB450This course introduces the concentration for consumer behavior. It will begin with defining what is “consumer behavior” and how it’s applied in the field. This course will address consumer behavior theories, concepts, and findings. The course focuses on fundamental marketing strategies, consumer psychology, and economic influences on consumer behavior. Students will have the opportunity to apply quantitative and qualitative research to better understand consumers. Cognitive and emotional skills that are essential to a consumer behavior practitioner are explored. Orientation to the Consumer Behavior Profession 4 CB455This course examines the development and management of marketing strategies in the field of consumer psychology . Market conditions and research are analyzed to understand the mutual relationships between customers and organizations. This course emphasizes online retailing practices to reach consumers. Opinion research will be explored for gathering consumer behavior data useful in marketing efforts. Marketing Management, Strategy, and Research 4 CB460
This course examines the psychological principles of sales and advertising. Strategies to improve and manage sales within organizations are explored. Brand promotion, image maintenance, and customer awareness are addressed to understand consumer behaviors. The course evaluates advertising options and consumer behavior concepts to drive improved sales. Measuring and acquiring of customer satisfaction are reviewed.
Sales and Advertising 4 CB465This course explores the economic theories as it relates to consumer psychology . Students have the opportunity to interpret economic research and how the world economy revolves around motivating factors of purchasing decisions. The lifecycle of consumer economics and consumption theories are examined. Implications of public policies, social, and legal aspects are reviewed to examine the fluctuation of economics. The Psychology of Consumer Economic Behavior 4 CB470
This course explores the external and internal influences of consumer behavior and asks students to consider aspects related to individual consumer behavior and the psychology of those behaviors. Topics reviewed in the course include: the basic motivations underlying consumer purchasing behavior; consumer perception, judgment, and persuasion to respond to products and services; problem-solving, information, and decision-making; and, how individuals vary in their learning, attitudes, beliefs, feelings, and intentions to use these products and services. This course focuses on understanding the cognitive and emotional factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.
Consumer Behavior: The Individual 4 CB475
This course investigates the social and anthropological views of consumer behavior and helps students make sense of consumer psychology from a group and societal perspective. The effects of social class, family structure, cultural backgrounds, and group identification are examined. Topics reviewed in the course include the technological, economic, and political factors that influence consumer behavior. Consumer influences on sustainability, social justice, and globalization are also considered as well as consumer politics and legislation. This course focuses on understanding the social factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.
Consumer Behavior: Groups and Society 4 PSYC428
Recent developments in the neurosciences have revolutionized our views of common human experiences. Complex issues such as locomotion, substance abuse, mental illness, sleep, and memorization can now be viewed in a new light with advancements in the study of the brain. This course will examine the multi-disciplinary field of neuroscience and identify the fundamental concepts that have shaped our understanding of the brain. Topics from behavioral neuroscience, cognitive psychology, and comparative psychology will be discussed in relation to the study of the brain. Current perspectives on the mind will be examined within the neurosciences context. Students will explore the foundations of the neuroscience field and recent discoveries that forward our understanding of the brain. The overall objective of this course is to provide students with a basic understanding of the field of neuroscience and its impact on the study and understanding of our brain and nervous system.
Neuroscience: The Brain 4 Total Credit Hours: 28
Total Credit Hours: 182
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Classes start February 21, 2023 *
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