Online Marketing Degree

Bachelor of Science in Business Administration - Marketing

Having a good product or service does not guarantee success. You need to be able to identify your target customers and reach them with a compelling message. Pursue general business knowledge and marketing skills with a Bachelor of Science degree in Business Administration with a Marketing concentration from CTU. Along with working to develop foundational business knowledge, you have the opportunity to develop proficiency in sales, marketing communications, channel development, and consumer behavior.

Overall, employment of advertising, promotions and marketing managers is projected to grow about 10 percent, near the occupational average, from 2016-2026.1 A business degree with a marketing concentration can help you develop the skills you need to answer the door if opportunity comes knocking.

The BSBA in Marketing:

  • Has CTU Fast Track exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
  • Is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
  • Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the fifth year in a row*

At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.

ACBSP Accredited Degree Program US News Best Online Programs 2019 - Bachelor's

* CTU’s Online Bachelor’s programs are ranked among the Best by U.S. News and World Report.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

CLASSES START

  • January 07, 2020
  • February 18, 2020
  • April 07, 2020

TOTAL CREDITS

180

PROGRAM AVAILABILITY

  • Online
  • Aurora (Denver Area)

Online Marketing Program Details

  • Program Overview

    The Bachelor of Science in Business Administration with a concentration in Marketing (BSBA-MKTG) is a 180-credit hour program that is offered online and the Aurora campus. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the marketing concentration.

    This program balances a consideration of traditional marketing practices with current trends in marketing. Through simulation software and case study, students have the opportunity to explore real-world marketing demands.

     

    This program does not lead to additional licensure or certification.  As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

    The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

     

  • Degree Requirements

    Courses: General Education
    Course Title Course Description Credit Hours
    COMS105 Interpersonal Communication 4.5
    or
    COMS201 Technical and Professional Writing 4.5
    or
    COMS203 Speech Communications 4.5
     
    ECON210 Principles of Macroeconomics 4.5
    ECON212 Principles of Microeconomics 4.5
    ENGL104 Introductory Written Communication 4.5
    ENGL105 Professional Written Communications 4.5
     
    GOVT201 American Government and Public Affairs 4.5
    or
    HIST101 Modern American History: 1950 to the 21st Century 4.5
     
    MATH102 Introduction to College Math 4.5
    MATH106 Algebra for Business 4.5
    MATH301 Data Driven Statistics 4.5
    MATH451 Data Driven Decision Making 4.5
     
    PHIL101 Introduction to Ethics 4.5
    or
    HUMN250 World Values and Cultures 4.5
     
    SCI101 Introduction to the Sciences 4.5
    SCI103 Science and Technology- Laboratory Course 1.5
    SCI201 Environmental Science and Sustainability 4.5
    SCI203 Environmental Science and Sustainability - Laboratory Course 1.5
     
    UNIV104 Academic and Career Success 4.5
    or
    HUMNELE Humanities Elective 4.5
    Total Credit Hours: 66
    Courses: Core
    Course Title Course Description Credit Hours
    ACCT201 Accounting I 4
    ACCT202 Accounting II 4
    BADM440 Research Design Methods and Applications 4
    ECON310 Global Managerial Economics 4
    FINC225 Financial Statement Analysis 4
    HRMT215 Management of Human Resources 4
    HRMT440 Managing Organizational Change 4
    IT254 Spreadsheet Applications 4
    MGM255 Management Fundamentals 4
    MGM316 International Business Communications 4
    MGM335 Organizational Behavior Principles 4
    MGM355 International Business Practices 4
    MGM365 The Legal and Ethical Environment of Business 4
    MGMT235 Business Law I 4
    MGMT345 Operations Management 4
    MGMT455 Business Policies and Strategies 4
    MGMT495 Business Capstone 4
    MKTG225 Introduction to Marketing 4
    MPM210 Introduction to Project Management 6
    SCM210 Introduction to Logistics/Supply Chain Management 4
     
    UNIV201 Career Planning and Management 4
    or
    MGMT115 Introductory Business Practices 4
    Total Credit Hours: 86
    Courses: Marketing Concentration
    Course Title Course Description Credit Hours
    MKT325 Consumer Behavior Fundamentals 4
    MKT380 Applied Marketing Management 4
    MKTG305 Marketing and the Virtual Marketplace 4
    MKTG320 Advertising and Public Relations 4
    MKTG330 Marketing Research 4
    MKTG410 International Marketing 4
    MKTG420 Product Service Planning 4
    Total Credit Hours: 28

    Total Credit Hours: 180

  • Accreditations and Alignments

    This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

    This program is designed in alignment with the standards of the American Management Association (AMA), American Marketing Association - Professional Certified Marketer (PCM).

     

  • Related Areas of Study

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    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

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  • Next Steps

Program details are provided after the form.

Classes start January 7, 2020!

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1. Source: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6