Bachelor of Science in Business Administration - Marketing
Marketing specialists have essential business strategy skills, including tracking product demand and identifying new customer bases.1 CTU’s Bachelor of Science of Business Administration – Marketing degree is designed to provide students with the opportunity to learn fundamental concepts and practices for opportunities in the marketing industry. Whether you're interested in advertising, product design or consumer behavior, a concentration in marketing is designed to help students develop foundational knowledge that may translate to many career paths.
CTU’s ACBSP-accredited curriculum is designed to balance business fundamentals with real-world marketing principles including sales, marketing communications, multimedia channel development and consumer behavior. Aligned to the American Marketing Association PCM® certification, coursework is structured to help you explore e-marketing, data collection and analysis, strategic planning, research design, finance, accounting, statistics and more.
For the fourth year in a row, CTU’s online bachelor’s degree programs were ranked among the Best Online Bachelor’s Programs by U.S. News and World Report.*
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
CLASSES START
TOTAL CREDITS
PROGRAM AVAILABILITY
- Online
- Aurora (Denver Area)
Program Details
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Degree Requirements
Courses: General Education
Course Title Course Description Credit Hours COMS201 Technical and Professional Writing 4.5 or COMS203 Speech Communications 4.5 ECON210 Principles of Macroeconomics 4.5 ECON212 Principles of Microeconomics 4.5 ENGL104 Introductory Written Communication 4.5 ENGL105 Professional Written Communications 4.5 GOVT201 American Government and Public Affairs 4.5 or HIST101 Modern American History: 1950 to the 21st Century 4.5 MATH102 Introduction to College Math 4.5 MATH106 Algebra for Business 4.5 MATH301 Data Driven Statistics 4.5 MATH451 Data Driven Decision Making 4.5 PHIL101 Introduction to Ethics 4.5 SCI101 Introduction to the Sciences 4.5 SCI103 Science and Technology- Laboratory Course 1.5 SCI201 Environmental Science and Sustainability 4.5 SCI203 Environmental Science and Sustainability - Laboratory Course 1.5 UNIV104 Academic and Career Success 4.5 or HUMNELE Humanities Elective 4.5 Total Credit Hours: 66 Courses: Core
Course Title Course Description Credit Hours ACCT201 Accounting I 4 ACCT202 Accounting II 4 BADM440 Research Design Methods and Applications 4 ECON310 Global Managerial Economics 4 FINC225 Financial Statement Analysis 4 HRMT215 Management of Human Resources 4 HRMT440 Managing Organizational Change 4 IT254 Spreadsheet Applications 4 MGM255 Management Fundamentals 4 MGM316 International Business Communications 4 MGM335 Organizational Behavior Principles 4 MGM355 International Business Practices 4 MGM365 The Legal and Ethical Environment of Business 4 MGMT235 Business Law I 4 MGMT345 Operations Management 4 MGMT455 Business Policies and Strategies 4 MGMT495 Business Capstone 4 MKTG225 Introduction to Marketing 4 MPM210 Introduction to Project Management 6 SCM210 Introduction to Logistics/Supply Chain Management 4 UNIV201 Career Planning and Management 4 or MGMT115 Introductory Business Practices 4 Total Credit Hours: 86 Courses: Marketing Concentration
Course Title Course Description Credit Hours MKT325 Consumer Behavior Fundamentals 4 MKT380 Applied Marketing Management 4 MKTG305 Marketing and the Virtual Marketplace 4 MKTG320 Advertising and Public Relations 4 MKTG330 Marketing Research 4 MKTG410 International Marketing 4 MKTG420 Product Service Planning 4 Total Credit Hours: 28 Total Credit Hours: 180
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Related Degrees
Bachelor of Science in Business Administration
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Tuition
Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.
View our tuition resources page for links to information on our civilian and military student tuition, books and fees.
Estimate your costs, potential savings and graduation date
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Ways to Save
Cost of this degree may be reduced based on one or more of the following:
- Active duty military status
- Number of Fast Track™ courses successfully passed
- Number of credits transferred and accepted from other institutions
- Eligibility for a Corporate Alliances Grant (check with your CTU Admissions Advisor)
- Tuition Reimbursement (talk to your HR Manager)
- Grants or scholarships at CTU
Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*
Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.
*The ability to reduce time in school and/or reduce tuition depends on the number of Fast Track™ tests successfully passed. Fast Track™ program credits are unlikely to transfer. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible subject to change.
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Next Steps
Where do I go from here?
Choosing to continue your education is a big decision and we're here to help. Choose one of the options below to get started.
Submit your details and speak to an admissions advisor within the next day:
Submit a no-fee online application. An advisor will get in touch after your application is received to schedule an interview (required before enrolling):
Classes start May 15, 2018!
Gainful Employment and Other Student Disclosures
Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
Program Disclosure Information for:
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Program Disclosure Information for:
Online Programs - Bachelor of Science in Business Administration
Program Disclosure Information for:
Aurora (Denver Area) - Bachelor of Science in Business Administration
Employment Rates:
Employment Rates:
Given the fact that all of the rates reflected below are based on historical data and were subject to varying levels of audit and re-interpretation, students should not rely on them as an implicit or explicit representation or promise of future outcomes or employability following completion of a program of study. Indeed, there are numerous factors that affect a student's ability to graduate and secure employment over which we have little or no control. Therefore, our school cannot and does not guarantee or estimate the likelihood of on-time completion, graduation, or employment for any student.
New York Attorney General:
Reporting Period: 7/1/2016 through 6/30/2017
Date Submitted: 12/2017
Campus Rate
Program Rate
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* Learn more about the U.S. News rankings for Colorado Technical University’s online degree programs.
1. 11-2021 Marketing Managers. (2015, May). Retrieved July 28, 2017, from http://www.bls.gov/oes/current/oes112021.htm#nat