Master of Business Administration - Marketing
Marketing is essential to any company’s growth, and it takes knowledgeable managers with a keen understanding of effective marketing practices to make a lasting difference on sustainability. According to the Bureau of Labor and Statistics, employment in the areas of advertising, promotion and marketing management is expected to grow 9% by 2024.1 CTU’s Master of Business Administration - Marketing degree program is designed to provide students with experience in business the opportunity to grow their knowledge in this demanding field.
The MBA-M curriculum builds on a foundation of core management concepts with industry-relevant practices in the areas of marketing research and digital marketing. Students will also study how to construct global marketing strategies using critical thinking, ethics, and cross-cultural understanding.
CTU’s MBA degree program received a Tier One program North American MBA School ranking in 2017 by CEO Magazine, a publication of the International Graduate Forum.2 For the third year in a row, CTU’s online Master of Business Administration degree programs were ranked among the Best Online MBA Programs by U.S. News and World Report.3
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
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TOTAL CREDITS
PROGRAM AVAILABILITY
- Online
- Aurora (Denver Area)
Program Details
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Degree Requirements
Courses: Core
Course Title Course Description Credit Hours ACCT614 Applied Managerial Accounting 4 ECON616 Applied Managerial Economics 4 MGMT690 Strategic Management in Dynamic Environments 4 FINC615 Applied Managerial Finance 4 INTD670 Leadership and Ethical Decision-Making 4 MGMT600 Applied Managerial Decision-Making 4 HRMT620 Strategic Human Capital Management 4 MKTG630 Applied Managerial Marketing 4 Total Credit Hours: 32 Courses: Concentration
Course Title Course Description Credit Hours MKTG618 Marketing Research Methods 4 MKTG628 Marketing in the Digital Age 4 MKTG638 International Marketing 4 MGMT655 Management Capstone 4 Total Credit Hours: 16 Total Credit Hours: 48
MBA Foundation Requirements
The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful.
Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete three MBA foundation courses (MGMT501, MGMT502, and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.
If the student can show evidence of a GMAT score of 500 or above the foundation requirements may be waived. Students that can show evidence of successfully completed business law and business ethics courses may have the MGMT501 requirement waived. Students continuing from any of CTU’s non-business bachelor programs are exempt from MGMT501, but must complete the other MBA Foundation Requirements. The foundation courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas.
MBA foundation courses must be completed prior to respective MBA required courses that hold MGMT501, MGMT502, or MGMT503 as a prerequisite. Students must successfully complete and pass MGMT501 prior to starting INTD670 and complete and pass MGMT502 and MGMT503 prior to the end of the first quarter. Students who do not meet the MBA foundation requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the foundation course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the foundation course, students are encouraged to work with the Student Advising department if they have questions regarding these foundation courses, timeframes for completion, or for alternative programs of study as needed.
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Related Degrees
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Tuition
Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.
View our tuition resources page for links to information on our civilian and military student tuition, books and fees.
Estimate your costs, potential savings and graduation date
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Ways to Save
Cost of this degree may be reduced based on one or more of the following:
- Active duty military status
- Number of credits transferred and accepted from other institutions
- Eligibility for a Corporate Alliances Grant (check with your CTU Admissions Advisor)
- Tuition Reimbursement (talk to your HR Manager)
- Grants or scholarships at CTU
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Next Steps
Where do I go from here?
Choosing to continue your education is a big decision and we're here to help. Choose one of the options below to get started.
Submit your details and speak to an admissions advisor within the next day:
Submit a no-fee online application. An advisor will get in touch after your application is received to schedule an interview (required before enrolling):
Classes start May 15, 2018!
Gainful Employment and Other Student Disclosures
Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.
Program Disclosure Information for:
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Program Disclosure Information for:
Online Programs - Master of Business Administration
Program Disclosure Information for:
Aurora (Denver Area) - Master of Business Administration
Employment Rates:
Employment Rates:
Given the fact that all of the rates reflected below are based on historical data and were subject to varying levels of audit and re-interpretation, students should not rely on them as an implicit or explicit representation or promise of future outcomes or employability following completion of a program of study. Indeed, there are numerous factors that affect a student's ability to graduate and secure employment over which we have little or no control. Therefore, our school cannot and does not guarantee or estimate the likelihood of on-time completion, graduation, or employment for any student.
New York Attorney General:
Reporting Period: 7/1/2016 through 6/30/2017
Date Submitted: 12/2017
Campus Rate
Program Rate
New York Attorney General:
Reporting Period: 7/1/2016 through 6/30/2017
Date Submitted: 12/2017
Campus Rate
Program Rate
Need help choosing the right degree program?
1. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Advertising, Promotions, and Marketing Managers, on the Internet at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited August 1, 2017).
2. CEO Magazine, a publication of the International Graduate Forum, named CTU’s MBA program a Tier One program among North American MBA Schools in 2017.
3. Learn more about the U.S. News rankings for Colorado Technical University’s online degree programs.