Online BSBA - Data Analytics Degree

Bachelor of Science in Business Administration - Data Analytics

Explore data analytics and the business environment in Colorado Technical University’s Bachelor of Science degree in Business Administration - Data Analytics concentration.

This program explores how data analysis is used to make informed business decisions. It’s designed to help you become familiar with data analytics, communicate data findings and incorporate managerial skills in an organizational environment. This program focuses on how to classify data and how to apply data analysis to organizational decisions relating to opportunities and risks. It is not intended as an information technology or computer science program.

180

Program Credits

5 Weeks

Course Length

Online

Location

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Program Overview

Effective July 2, 2019, this program is no longer available for future enrollments at the Colorado Springs and Aurora Campuses.

The Bachelor of Science in Business Administration with a concentration in Data Analytics (BSBA-DA) is a 180-credit hour program that is offered online and at the Colorado campuses. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the data analytics concentration.

This program is designed to help students become familiar with data analytics and ways to incorporate managerial skills in an organization as it relates to business strategy and a data mining platform. The content is designed to provide students with the understanding of how data collection occurs and can be used toward informed business decisions. The program focuses on helping students develop knowledge of how to classify data and see how data analysis applies to organizational decisions to predict future opportunities and risks.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 9th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

* CTU programs are ranked among U.S. News & World Report’s 2023 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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Courses

Courses: General Education		Credits
COMS105 This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication.	Interpersonal Communications	4.5
ECON210 This course addresses the dynamics of how our economy works (or does not work). The course explores the basic institutions, terminology, and theory of the main economic activities of production, distribution, and consumption, especially as they apply to the operation of our national economy. Topics include savings and investment, national output, expenditure and income, real versus potential GDP, aggregate demand and supply, and fiscal and monetary policy. Students explore the impact of the economy on different economic sectors that affect different career paths.	Principles of Macroeconomics	4.5
ECON212 This course examines the tools of economics as they apply to the operation of a market economy. It covers supply and demand analysis, consumer behavior, and the economic nature of production—including costs and profits. The behavior of firms in competitive and monopolistic environments is studied, as well as income distribution and the effects of government intervention on the free market system. Students have the opportunity to develop a new perspective and deeper understanding of the impact of current events on everyday problems and situations.	Principles of Microeconomics	4.5
ENGL104 ENGL104 is the first course in a sequence of two composition classes designed to empower students to develop their voice, build confidence in writing, and develop both their writing and critical thinking skills. Students will have the opportunity to practice adapting their writing for different audiences, purposes, and platforms, and will be able to explore how the choices they make influence the meaning and success of their written communications. This course explores the use of the writing process to compose clear, organized writings that are appropriate for various audiences and purposes. This course introduces the importance of clear and persuasive writing in personal, professional, and academic contexts.	Introductory Written Communication	4.5
ENGL105 ENGL105 is the final course in the composition sequence and builds on the writing skills developed in ENGL104. In this course, students continue to practice writing for a variety of contexts, purposes, and audiences. Throughout the course, students incorporate research into their writing by using digital tools and resources to identify and cite credible sources following CTU APA guidelines.	Professional Written Communications	4.5

GOVT201 The decisions made by the government impact our lives every day. Learning about government empowers students to be active citizens who have a positive impact on their communities. This course provides the student with an overview of the framework and basic functions of the three branches of government, the role of political participation in American democracy, and the relationship between government and the rights of citizenship. Students will also explore the similarities and differences between national, state, and local governments.	American Government and Public Affairs	4.5
	or
HIST120 This course introduces students to the events, conflicts, key figures, and turning points in United States History from 1950 to the present. Emphasizing the relationship between history and peoples’ lived experiences, this course examines key events, social movements, and the changing roles of the United States in the world. Exploring how historians use evidence to better understand the past, this course will also examine how history is shaped by different contexts and perspectives. Throughout the course, connections will be made between issues and events of the past and those that we face today.	Intro to American History: 1950 to the Present	4.5

MATH102 Introduction to College Math familiarizes students with mathematical thinking and explores how a knowledge of mathematics can benefit them personally and professionally. The course is designed to give students the tools for making logical decisions and developing connections between mathematics and their fields of study and daily activities. Specifically, this course focuses on arithmetic operations, linear equations, and the use of rates, ratios, proportions, and percentages to describe relationships between given quantities.	Introduction to College Math	4.5
MATH106 This course is designed to provide students with a critical set of tools to help them develop solutions to problems. This course introduces students to fundamental concepts and skills needed to use mathematics in the professional world. Specifically, this course focuses on algebraic operations and methods with a broad emphasis on real-world applications.	Algebra for Business	4.5
MATH301 This course includes an elementary coverage of statistical techniques augmented at each step with the aid of technology for data processing and analysis in making inferences. Students study graphical presentation and statistical measures, followed by basic probability concepts leading to binomial and normal distributions. Hypothesis testing is applied to drawing inferences for one and two population parameters. A graphing calculator or equivalent technology is required.	Data Driven Statistics	4.5
MATH451 This course introduces methods to formulate various mathematical models of problems. Software and hand calculations are used to perform algorithms that can find optimal values which may assist managers in making decisions. Attention is paid to the sensitivity of the solution to changes in the model. The main purpose of the course is to guide decision-makers to find optimal ways to implement solutions to satisfy many constraints.	Data Driven Decision Making	4.5

PHIL101 This course is designed to provide students a basic understanding of moral and ethical theories and concepts. The activities and discussions encourage students to explore and solve ethical dilemmas by identifying and applying moral and ethical theories. Students will also be encouraged to explain their reasoning from cultural, professional, and personal standpoints. A variety of ethical issues and methodologies will be explored, as students evaluate moral dilemmas in an assortment of work and life scenarios.	Introduction to Ethics	4.5
	or
HUMN250 This course helps the student understand historical and global cultural perspectives, and how culture is shaped by events, ideas, values and experiences. Specifically, the course is designed to encourage students to develop an appreciation for difference and for the variations and similarities in cultures across the world’s regions and peoples. The course also presents a framework for identifying the key elements and expressions of culture and how political, intellectual and technological forces can shape them in the 21st century world. Students are encouraged to examine the connections between personal cultural expressions and the larger experience of Humanities shared by humans across the globe.	World Values and Cultures	4.5

SCI101 This course introduces students to the physical, life, and Earth sciences. Students have the opportunity to explore the principles of scientific critical thinking. Utilizing the Scientific Method, as well as other quantitative and qualitative approaches, students can draw meaningful conclusions about the real world.	Introduction to the Sciences	4.5
SCI103 This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.	Science and Technology- Laboratory Course	1.5
SCI201 This course analyzes the interrelationships between the natural environment and human activities. In this course, students are taught about the preservation and conservation of natural resources and the resilience of the natural environment with respect to the carrying capacity of the earth. Furthermore, students will explore topics related to environmental ethics and apply principles of sustainability to issues impacting natural resources and biodiversity. Finally, this course will teach a holistic approach in learning about environmental problems and rehabilitation through individual and group behavioral changes and environmental regulations.	Environmental Science and Sustainability	4.5
SCI203 This course is designed to be a hands-on learning experience that complements the Environmental Science and Sustainability Course. Labs include both problem-based activities and critical-thinking projects and are designed to help students develop an understanding of and appreciation for the complex issues that comprise the field of Environmental Science and Sustainability.	Environmental Science and Sustainability - Laboratory Course	1.5

UNIV104 UNIV104 is designed to provide students with a foundation for success in CTU’s undergraduate academic environment. This course introduces effective academic strategies and resources integrating them with career planning methods that can be leveraged to pursue future academic and professional goals.	Academic and Career Success	4.5
	or
HUMNELE	Humanities Elective	4.5
	Total Credit Hours:	66

Courses: Core		Credits
ACCT201 This course introduces accounting concepts. Emphasis is on understanding, summarizing, , and interpreting financial information. Upon successful completion, students should be able to recognize and use financial statements, understand the role of financial information in decision‐making, and discuss ethical considerations specific to accounting.	Accounting I	4
ACCT202 This course covers accounting for balance sheet items for partnerships and corporate entities. In addition, students are exposed to accounting for the capital structure, inventory, long-term liabilities, payroll, investments and international operations of a firm.	Accounting II	4
BADM440 This course is designed to provide the basics of research needed to successfully complete the business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addresses how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topics of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation.	Research Design Methods and Applications	4
BUS115 This course introduces students to the fundamentals of business and provides a framework for future business courses. Students explore the basic principles and practices of contemporary business such as basic business types, the impacts of business on society, entrepreneurship, and business career paths.	Introduction to Business	4
BUS270 This course introduces the student to concepts of leadership and responsibilities to stakeholders. This course explores a variety of ethical issues in today’s business community. Additionally, this course examines work place code of conduct and issues relating to conflicts of interest. Lastly, this course integrates case study scenarios for student understanding and engagement.	Business Ethics and Leadership	4
BUS330 This course is an introduction to business analytics with a focus on data, statistical analysis and reporting to help investigate and analyze business performance, provide insights, and drive recommendation to improve performance.	Introduction to Business Analytics	4
FINC226 This course introduces the principles of corporate and personal finance by focusing on foundational topics in finance such as developing a personal budget, performing a horizontal and vertical analysis, understanding financial investment options, identifying sources of funding, and assessing risk exposure. By the completion of the course, students will be able to apply fundamental financial concepts to make informed personal and corporate finance decisions.	Introduction to Personal and Corporate Finance	4
HRMT215 This course examines the role and function of the Human Resource Department in the organization and provides an overview of human resource management activities covering the essential employment and managerial tasks required. Topics include, but are not limited to job analysis, performance management, staffing, career development, and diversity and labor relations.	Management of Human Resources	4
HRMT440 This course focuses on the theories, stages, practices, and implications of the organizational change process. Some topics discussed include preparing to manage change, articulating choices, envisioning the future, and implementing change programs. Students study organizational development models to apply the change process. The major objective of this course is to equip students with the skills and knowledge needed to address the continuous changes in the organization.	Managing Organizational Change	4
IT254 This course introduces students to spreadsheet applications. There is an emphasis on the design, format, functions, and formulas of spreadsheet operations in solving real-world problems. Special attention is paid to data literacy skills, including using spreadsheets to read, interpret, organize, and present data.	Spreadsheet Applications	4
MGM335 In this course students examine individual and group behavior within the context of organizational design and culture. This course explores theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group dynamics, diversity and conflict resolution.	Organizational Behavior Principles	4
MGM357 In this course students examine the international business environment and how it influences management. The course examines the transactional and translational issues and implications involved in the application of management practices and principles within the global business environment.	International Business Practices	4
MGMT237 This introductory business law course provides students with a foundational understanding of the legal principles and regulations that govern the business environment. The course covers key aspects of contract law, business ethics, and the legal framework surrounding business types. Through case studies, discussions, and practical applications, students will have the opportunity to develop analytical skills necessary to navigate legal issues within the business context.	Introduction to Business Law	4
MGMT256 This course introduces the learner to primary topics in management. This includes summarizing the role of managers in the performance of the organization, explaining what a manager does in the strategic decision-making process, demonstrating the management of human relations in a diverse culture, recognizing the characteristics of leadership, and identifying the effects of culture, technology, and innovation in managerial communication.	Management Fundamentals	4
MGMT345 This course examines the principles and techniques of managing operations processes in manufacturing and service industries. Students will explore the interrelationships between operations concepts, such as forecasting, planning products, technologies, facilities, demand, inventory, productivity, quality, and reliability.	Operations Management	4
MGMT457 This course explores the formulation and execution of business policies and strategies in today's dynamic business environment. Students will have the opportunity to analyze contemporary business practices and apply strategic thinking skills essential for effective decision-making at the organizational level. Students will be introduced to comprehensive strategic management processes and their pivotal role in securing a competitive edge for organizations.	Business Policies and Strategies	4
MGMT498 This capstone course is designed to help students deepen their understanding of key business principles and practices acquired in previous coursework. Students will have the opportunity to apply this knowledge through relevant case studies in real-world scenarios, to enhance their skills and confidence in today’s dynamic business landscape.	Capstone: Bachelor of Science in Business Administration	4
MKTG225 This course examines the basic concepts of marketing. Students explore various aspects of the analysis of the marketing process. This includes learning about creating, communicating, and delivering value to customers. Students examine the fundamentals of marketing, then progress to the application of those fundamentals within an organization and the contemporary market environment.	Introduction to Marketing	4
PJM200 This course is designed to provide students with an overview and introduction to the foundational discipline of project management. It examines project management from the perspective of the PMBOK® Guide, Process Groups: A Practice Guide, Waterfall, Agile, Hybrid, and other emerging project management methodologies. Students will explore various project management principles, skills, tools, techniques, and concepts associated with these different methods and guides.	Fundamentals of Project Management	6
SCM215 This course provides an overview of supply chain management as an integrated approach practiced within and across the private and public sectors. Emphasis is on the various modes of transportation and logistics support the movement of goods from raw material production to the end user.	Concepts in Logistics/Supply Chain Management	4
UNIV201 This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields. Students pursue the knowledge and skills to identify and communicate themselves as a brand.	Career Planning and Management	4
	Total Credit Hours:	86

Courses: Data Analytics Concentration		Credits
BADA200 This course focuses on organizational issues related to understanding information systems (IS), specific to the management of data. Students receive an overview of IS and explore the application, operation, and management of these systems. Students examine topics such as IS formulation and business alignment; data organization and storage; knowledge management; and IS impacts on organizations. Topics include databases and networking and their critical organizational importance, system application, and emerging technologies and trends for the future.	Foundations of Data Management in Information Systems	4
BADA320 This course focuses on the emergence of new data sources, and their influences in shifting the role of analytics from reporting data to explaining data for various stakeholders. Elements of the course will include discussion of the various regulatory organizations governing data sharing. Students examine the concepts of data analysis and how it informs organizational processes. Students are introduced to R programming language, SAS analytics, Key Performance Indicators (KPIs), and Enterprise Resource Planning (ERP).	Introduction to Data Analytics for Business	4
BADA400 This course provides students with a consideration into what ‘big data’ encompasses and how it applies to business analysis. Students explore various approaches, including map-reduce workflows, cleaning data, Talend, and Hadoop. The course further discusses the fundamentals of big data and the 6 V’s (volume, velocity, variety, veracity, valence, and value) as they relate the process of data analysis.	Business Analytics and Big Data	4
BADA430 Students who take this course have the opportunity to understand that data analytics’ main focus lies with identifying meaningful patterns in data. Emphasis of the course material focuses on classification, clustering, and sequential pattern discovery. Using the PBL model, students examine effective strategies to identify meaningful data patterns and apply that knowledge toward developing strategies for addressing various organizational and business considerations.	Data Mining for Results	4
	Select a 300 or 400 level Business or CSIT course from the approved elective option list
	Select a 300 or 400 level Business or CSIT course from the approved elective option list
PSYC370 The modern workplace is constantly evolving and transforming. Professionals working in the field of organizational behavior are often called upon to help organizations create effective plans and strategies to support these evolutions. It is important that professionals in the field know the right questions to ask to ensure the needs of the organization are addressed. Drawing on the available research and resources related to organizational needs allows for the creation of a reliable and valid plan to address the issues that arise while also taking into consideration ethical standards for psychological research. The goal of this course is to provide students with the opportunity to practice the process of developing a research question, investigating a topic and effectively developing and communicating a plan of action to address organizational needs.	Applied Research in Organizational Psychology	4
	Total Credit Hours:	28

Courses- Elective Options		Credits
DMKT300 The intent of this course is to address how to integrate suppliers, customers and employees into a community of partners working toward business success. Additionally, during the course, the student will investigate how to create and market new products and services, manage supply chains, foster organizational change, improve communication, and establish electronic customer service. Case studies are used to investigate successful and unsuccessful internet based business practices.	Introduction to Internet-Based Business Strategies	4
DMKT315 This course is an introductory course to digital marketing research and analytics. The course will use analytical software and internet data to decipher and explain consumer profile data. Students will have an opportunity to apply principles and practices of data collection and analysis.	Data Analytics for Digital Marketing	4
FINC410 The financial dimensions of business decisions are studied. Topics covered will include financial statement preparation and analysis, risk and return, the time value of money, the valuation of stocks and bonds, cost of capital calculations and capital budgeting.	Corporate Finance	4
FINC420 This course focuses on the workings of international financial markets, the risks of doing business in the international area, and the management of exchange risk exposure. Students will examine valuation and portfolio analysis of foreign investments.	International Finance	4
HCM330 This course is a study of healthcare statistics and research including statistical principles, descriptive and inferential statistics, and research methods. Statistical concepts are related to the operations of a healthcare organization. Emphasis is on defining healthcare statistics and their application to decision making, trend analysis, benchmarking, and resource allocation for financial, clinical, and quality management. Students will have an opportunity to formulate and ask questions, locate, collect, and evaluate healthcare statistics and data resources, summarize, display, report, and interpret information, and explore the limitations in statistical inferences. Manual and software assisted methods of computing, presenting, and reporting statistical data is also covered.	Healthcare Statistics and Research	4
IT375 This course focus on organizational issues related to developing information technology strategy. Students examine research in topics such as IT strategy formulation and business alignment; IT organization, structure, and governance; implementation and change management; organizational learning and knowledge management; and evaluation of IT impacts on the organization.	IT Management Strategy	4
IT416 This course explores the various analytical tools and techniques used by businesses to obtain the knowledge needed to remain competitive. Students are introduced to implementation of online analytical processing (OLAP); recency, frequency, monetary (RFM) Analysis, dashboard systems, and the balanced scorecard.	Business Knowledge Systems	4
IT476 This course introduces methods to formulate various mathematical models of problems that seek optimal solutions for data analysis. Software and hand calculations are used to perform algorithms that can find optimal values that help managers make decisions through data analysis. Some algorithms are performed on graphical models of complex systems. Attention is paid to the sensitivity of the solution to changes in the model.	Quantitative Data Analysis	4
SCM310 This course examines current principles and techniques employed in managing inventories as an integral part of a company’s supply chain. The student will learn the right mix of materials, ensuring what materials are needed, and when they are needed. This course covers streamlining supply channels by purchasing the right material from the right suppliers, lessening supply chain disruptions.	Material and Inventory Management	4

Total Credit Hours: 180

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Learning Outcomes

BSBA Program Learning Outcomes

Demonstrate the application of fundamental business principles in diverse business situations.
Investigate the cultural differences that exist within the global workplace.
Compose organizational business decisions through data analytical problem solving.
Determine ethical principles used in business decision-making.
Interpret the impact of organizational change from a business perspective.

BSBA-DA Concentration Learning Outcomes

Utilize statistical analysis, simulation, and optimization methods to analyze data in applicable, real-world solutions

Faculty

Catherine McBride, DBA

Executive Program Director

Dr. Catherine McBride has been at CTU since January 2021, serving as an Executive Program Director for the College of Business and Management. Catherine has been in higher education for 22 years, with 18 years of online education experience across a variety of institutions in varying capacities but always serving non-traditional learners.

Dr. David Gliddon

Executive Program Director

Dr. Gliddon is an Executive Program Director in the College of Business and Management. In previous roles at CTU, he was a Program Chair and Lead Faculty. He has taught over 20 courses in the undergraduate, MBA, and doctoral programs. He has provided service to the university on a number of committees and special projects.

For more faculty profiles please visit our Leadership and Faculty page.
For more information visit the College of Business and Management.

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FAQs

What is a Bachelor of Science in Business Administration (BSBA) in Data Analytics degree?

CTU’s Bachelor of Science in Business Administration (BSBA) in Data Analytics Degree Program is designed to provide knowledge, skills, and abilities relevant for pursuing potential opportunities in the workforce. This business degree program emphasizes how data analysis is used to make informed business decisions and is designed to help students become familiar with data analytics, communicate data findings, and incorporate managerial skills in an organizational environment. This program also focuses on how to classify data and how to apply data analysis to organizational decisions relating to opportunities and risks.

What will I study in this BSBA degree program?

As you work to complete your BSBA in Data Analytics, you will be immersed in courses where you will study these topics and much more: identifying patterns in data; how big data applied to business analysis; and the influence of new data sources in shifting the role of analytics.

When and where can I begin my classes?

Courses for the BSBA Data Analytics degree program start online approximately every five weeks. Completion of the CTU admissions process will depend on how quickly you complete the steps in the CTU online application process. You may complete the application process over the phone with an advisor or you may go online. Once you’ve completed the online application, you may hear from an advisor within the following 24 hours to discuss the next steps toward starting your degree program.

How many credits are required to graduate from the bachelor’s degree program?

The BSBA in Data Analytics degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. CTU Fast Track^™ exams offer the opportunity to earn college credit for what you already know—allowing you to complete a degree up to 30% faster.¹

¹ The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track^™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.

Why should I pursue a BSBA degree at CTU?

As you study topics in business and data analytics that are always being evaluated and updated to reflect industry-relevant trends, you will experience a curriculum through classroom learning and hands-on experience that aligns to industry standards and helps you work to develop skills that are applicable to the competitive global business environment.

Is this Bachelor of Science in Business Administration in Data Analytics degree program accredited?

The BSBA in Data Analytics degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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