Online Business Development Degree

This course helps the student understand historical and global cultural perspectives, and how culture is shaped by events, ideas, values and experiences. Specifically, the course is designed to encourage students to develop an appreciation for difference and for the variations and similarities in cultures across the world’s regions and peoples. The course also presents a framework for identifying the key elements and expressions of culture and how political, intellectual and technological forces can shape them in the 21st century world. Students are encouraged to examine the connections between personal cultural expressions and the larger experience of Humanities shared by humans across the globe.

This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.

This course is designed to enhance students’ knowledge of cultures, traditions, and value systems as they apply in international, multinational, and global business settings. Students explore topics such as language and other forms of communication, traditions, values, norms, cultural diversity, cultural influences on communication and the negotiation process, and ways to improve communications with people whose first language is something other than English.

This course examines the nature of the legal system in which society functions, including business agreements, business entities, and government regulations. Using frameworks for ethical decision-making, students will explore the ethical issues that confront business organizations and individuals.

This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields.  Students pursue the knowledge and skills to identify and communicate themselves as a brand.

During this course, the student will explore the fundamentals of business organization, operation and management. The course deals with the characteristics and activities of the business executive, managerial relationships, accountability and the entrepreneur. It requires the student to conduct application and synthesis of other material in order to create a business plan.

This is a relatively new area of study in the field of psychology. It focuses on understanding how psychology and media work together and how people perceive, interpret, use and respond to information and images that come to them from television, radio, movies, texts, and the Internet. So much of our behavior is shaped by messages we receive from mass media, e-learning, cyber networking and digital technologies. This course uses a socio-psychological perspective to understand the dynamics of persuasion and propaganda. It applies selected theories and research on social influence, persuasion, and attitude change to such areas as political and educational campaigns, product advertising, mass media and public opinion. Students examine how their own behavior is influenced by the cyber-age of popular media and mass communication.

This course examines the psychological principles of sales and advertising. Strategies to improve and manage sales within organizations are explored. Brand promotion, image maintenance, and customer awareness are addressed to understand consumer behaviors. The course evaluates advertising options and consumer behavior concepts to drive improved sales. Measuring and acquiring of customer satisfaction are reviewed.

This course investigates the social and anthropological views of consumer behavior and helps students make sense of consumer psychology from a group and societal perspective. The effects of social class, family structure, cultural backgrounds, and group identification are examined. Topics reviewed in the course include the technological, economic, and political factors that influence consumer behavior. Consumer influences on sustainability, social justice, and globalization are also considered as well as consumer politics and legislation. This course focuses on understanding the social factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.

This course applies psychological theory and entrepreneurial research to understand the entrepreneurial mindset. The course will identify the attributes and behaviors that drive entrepreneurs to take risk, recognize opportunities, and seek new business ventures.

This course will examine the impact of social media on individuals, groups, and business institutions. The course will address how social media can be leveraged to impact change, build clients, drive brand images, create business networks, and engage customers.

In this course, students will examine multiple concepts and theories of leadership to recognize the differing styles of leadership and identify the leadership styles that are preferable in certain situations. Students will also examine a variety of leadership approaches to identify the skills needed to keep production and morale at peak levels. Case studies will be used as tools to analyze multiple facets of leadership. Students will examine concepts of ethical decision making. Students will develop action plans as tools for applying knowledge of leadership principles to a variety of personal and professional situations.