Online Business Development Degree
Bachelor of Science in Business Administration - Business Development
From large multinationals to small local shops, growth is one of the most common measures of business success. Tap into the research, methods, and theories behind growing a business with the Bachelor of Science degree in Business Administration with a Business Development concentration from CTU. You’ll have the opportunity to dive deep into psychological theories, data, and research to study the personality, behaviors, motivation, and success factors of individuals who excel at creating and maintaining businesses. You can also apply psychological research on consumer behavior, innovation, leadership, and personality to the dynamics of entrepreneurship.
The BSBA in Business Development:
- Has CTU Fast Track™ exams available, a series of mini modules designed to test your knowledge of key course objectives, offering the opportunity to earn college credit for what you already know
- Is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Is ranked among the Best Online Bachelor’s Programs by U.S. News & World Report for the eighth year in a row*
At CTU, students come first. Our flexible online course schedule helps you to build a class schedule around your schedule. And with grants and scholarships available for those who qualify, a degree from CTU can be both achievable and affordable. Learn more below or fill out the form to speak with an admissions advisor.
* CTU programs are ranked among U.S. News & World Report’s 2022 Best Online Programs.
Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- December 06, 2022
- January 17, 2023
- February 21, 2023
Online Business Development Program Details
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Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.Estimate your costs, potential savings and graduation date
The Bachelor of Science in Business Administration with a concentration in Business Development (BSBA-BD) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the business development concentration.
This degree program is designed for students who are interested in pursuing entrepreneurship opportunities and looking to enhance their skills to develop various business ventures. The concentration focuses on the holistic approach to business development, using psychological research and theory to determine what makes an entrepreneur successful. The core focus is on foundational business skills, functional areas of business development, as well as competencies and professional leadership skills utilized in diverse industries.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
Courses: General EducationCredits
Course Title Course Description Credit Hours COMS105This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication. Interpersonal Communications 4.5 or COMS203This course is designed to assist in sharpening students’ skills in oral communication with a focus on presenting in professional settings. Understanding basic communication concepts: brevity, precision and adherence to common delivery methods are hallmarks of clear, consistent and concise communication. Speech Communications 4.5 ECON210This course addresses the dynamics of how our economy works (or does not work). The course explores the basic institutions, terminology, and theory of the main economic activities of production, distribution, and consumption, especially as they apply to the operation of our national economy. Topics include savings and investment, national output, expenditure and income, real versus potential GDP, aggregate demand and supply, and fiscal and monetary policy. Students explore the impact of the economy on different economic sectors that affect different career paths. Principles of Macroeconomics 4.5 ECON212This course examines the tools of economics as they apply to the operation of a market economy. It covers supply and demand analysis, consumer behavior, and the economic nature of production—including costs and profits. The behavior of firms in competitive and monopolistic environments is studied, as well as income distribution and the effects of government intervention on the free market system. Students have the opportunity to develop a new perspective and deeper understanding of the impact of current events on everyday problems and situations. Principles of Microeconomics 4.5 ENGL104ENGL104 is the first course in a sequence of two composition classes designed to empower students to develop their voice, build confidence in writing, and develop both their writing and critical thinking skills. Students will have the opportunity to practice adapting their writing for different audiences, purposes, and platforms, and will be able to explore how the choices they make influence the meaning and success of their written communications. This course explores the use of the writing process to compose clear, organized writings that are appropriate for various audiences and purposes. This course introduces the importance of clear and persuasive writing in personal, professional, and academic contexts. Introductory Written Communication 4.5 ENGL105ENGL105 is the final course in the composition sequence and builds on the writing skills developed in ENGL104. In this course, students continue to practice writing for a variety of contexts, purposes, and audiences. Throughout the course, students incorporate research into their writing by using digital tools and resources to identify and cite credible sources following CTU APA guidelines. Professional Written Communications 4.5 GOVT201The decisions made by the government impact our lives every day. Learning about government empowers students to be active citizens who have a positive impact on their communities. This course provides the student with an overview of the framework and basic functions of the three branches of government, the role of political participation in American democracy, and the relationship between government and the rights of citizenship. Students will also explore the similarities and differences between national, state, and local governments. American Government and Public Affairs 4.5 or HIST101This course focuses on the key people, social experiments, and technologies that continue to impact our lives. Particular attention is paid to the latter half of the 20th Century and the dawn of a new millennium in America – a time that, through the lens of history, both gives us pause and inspires hope for the future. Modern American History: 1950 to the 21st Century 4.5 MATH102Introduction to College Math familiarizes students with mathematical thinking and explores how a knowledge of mathematics can benefit them personally and professionally. The course is designed to give students the tools for making logical decisions and developing connections between mathematics and their fields of study and daily activities. Specifically, this course focuses on arithmetic operations, linear equations, and the use of rates, ratios, proportions, and percentages to describe relationships between given quantities. Introduction to College Math 4.5 MATH106Business algebra is designed to provide students with a critical set of tools to help them develop solutions to problems in a business environment. This course introduces students to quantitative techniques necessary to better understand the mathematical principles important to success in the professional world. Specifically, this course focuses on applied mathematical methods with a broad emphasis on business applications. Algebra for Business 4.5 MATH301This course includes an elementary coverage of statistical techniques augmented at each step with the aid of technology for data processing and analysis in making inferences. Students study graphical presentation and statistical measures, followed by basic probability concepts leading to binomial and normal distributions. Hypothesis testing is applied to drawing inferences for one and two population parameters. A graphing calculator or equivalent technology is required. Data Driven Statistics 4.5 MATH451This course introduces methods to formulate various mathematical models of problems. Software and hand calculations are used to perform algorithms that can find optimal values which may assist managers in making decisions. Attention is paid to the sensitivity of the solution to changes in the model. The main purpose of the course is to guide decision-makers to find optimal ways to implement solutions to satisfy many constraints. Data Driven Decision Making 4.5 PHIL101This course is designed to provide students a basic understanding of moral and ethical theories and concepts. The activities and discussions encourage students to explore and solve ethical dilemmas by identifying and applying moral and ethical theories. Students will also be encouraged to explain their reasoning from cultural, professional, and personal standpoints. A variety of ethical issues and methodologies will be explored, as students evaluate moral dilemmas in an assortment of work and life scenarios. Introduction to Ethics 4.5 or HUMN250
This course helps the student understand historical and global cultural perspectives, and how culture is shaped by events, ideas, values and experiences. Specifically, the course is designed to encourage students to develop an appreciation for difference and for the variations and similarities in cultures across the world’s regions and peoples. The course also presents a framework for identifying the key elements and expressions of culture and how political, intellectual and technological forces can shape them in the 21st century world. Students are encouraged to examine the connections between personal cultural expressions and the larger experience of Humanities shared by humans across the globe.
World Values and Cultures 4.5 SCI101This course introduces students to the physical, life, and Earth sciences. Students have the opportunity to explore the principles of scientific critical thinking. Utilizing the Scientific Method, as well as other quantitative and qualitative approaches, students can draw meaningful conclusions about the real world. Introduction to the Sciences 4.5 SCI103
This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.
Science and Technology- Laboratory Course 1.5 SCI201This course analyzes the interrelationships between the natural environment and human activities. In this course, students are taught about the preservation and conservation of natural resources and the resilience of the natural environment with respect to the carrying capacity of the earth. Furthermore, students will explore topics related to environmental ethics and apply principles of sustainability to issues impacting natural resources and biodiversity. Finally, this course will teach a holistic approach in learning about environmental problems and rehabilitation through individual and group behavioral changes and environmental regulations. Environmental Science and Sustainability 4.5 SCI203This course is designed to be a hands-on learning experience that complements the Environmental Science and Sustainability Course. Labs include both problem-based activities and critical-thinking projects and are designed to help students develop an understanding of and appreciation for the complex issues that comprise the field of Environmental Science and Sustainability. Environmental Science and Sustainability - Laboratory Course 1.5 UNIV104UNIV104 is designed to provide students with a foundation for success in CTU’s undergraduate academic environment. This course introduces effective academic strategies and resources integrating them with career planning methods that can be leveraged to pursue future academic and professional goals. Academic and Career Success 4.5 or HUMNELE Humanities Elective 4.5 Total Credit Hours: 66
Course Title Course Description Credit Hours ACCT201This course introduces accounting concepts. Emphasis is on understanding, summarizing, , and interpreting financial information. Upon successful completion, students should be able to recognize and use financial statements, understand the role of financial information in decision‐making, and discuss ethical considerations specific to accounting. Accounting I 4 BADM440This course is designed to provide the basics of research needed to successfully complete the business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addresses how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topics of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation. Research Design Methods and Applications 4 BUS270This course introduces the student to concepts of leadership and responsibilities to stakeholders. This course explores a variety of ethical issues in today’s business community. Additionally, this course examines work place code of conduct and issues relating to conflicts of interest. Lastly, this course integrates case study scenarios for student understanding and engagement. Business Ethics and Leadership 4 FIN205This course examines issues pertaining to basic personal and professional financial strategies. Students examine the components of managing money effectively, constructing a personal budget, making financial goals, saving, and investing. Finance Literacy in Today’s World 4 FINC225This course is a basic introduction to the concepts of finance. It presents an overview of financial statements and financial statement analysis Specific topics include ratio analysis, trend analysis, ethics, and financial proformas. Financial Statement Analysis 4 HRMT215This course examines the role and function of the Human Resource Department in the organization and provides an overview of human resource management activities covering the essential employment and managerial tasks required. Topics include, but are not limited to job analysis, performance management, staffing, career development, and diversity and labor relations. Management of Human Resources 4 HRMT440This course focuses on the theories, stages, practices, and implications of the organizational change process. Some topics discussed include preparing to manage change, articulating choices, envisioning the future, and implementing change programs. Students study organizational development models to apply the change process. The major objective of this course is to equip students with the skills and knowledge needed to address the continuous changes in the organization. Managing Organizational Change 4 IT254This course is designed to introduce the basic computer spreadsheet application skills, with an emphasis on essential design, format, functions, and formulas of spreadsheet operations in solving real-world problems. Electronic spreadsheets are used in a variety of business calculations to analyze, graph, and manage data. Applications of spreadsheets can be used to generate reports to maintain large amounts of data, make accurate calculations, and accelerate repetitive tasks. Spreadsheet Applications 4 MGM255This course introduces the student to business management structures. It covers how the structures can act as a competitive advantage. Emphasis is on how the organization's management structure and leadership styles can impact businesses and how an organization must adapt or respond to the changes. Management Fundamentals 4 MGM316
This course is designed to enhance students’ knowledge of cultures, traditions, and value systems as they apply in international, multinational, and global business settings. Students explore topics such as language and other forms of communication, traditions, values, norms, cultural diversity, cultural influences on communication and the negotiation process, and ways to improve communications with people whose first language is something other than English.
International Business Communications 4 MGM335In this course students examine individual and group behavior within the context of organizational design and culture. This course teaches theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group processes, and conflict resolution. Organizational Behavior Principles 4 MGM355In this course students examine the international business environment and how it influences management. The course examines the issues and implications involved in the application of modern management practices and principles within the global business environment. International Business Practices 4 MGM365
This course examines the nature of the legal system in which society functions, including business agreements, business entities, and government regulations. Using frameworks for ethical decision-making, students will explore the ethical issues that confront business organizations and individuals.
The Legal and Ethical Environment of Business 4 MGMT235This course focuses on tools for understanding the principles underlying the legal environment of business. The course identifies the current legal rules and regulations affecting businesses and students will study new developments and trends that may greatly affect future transactions. This course also includes a component dealing with the legal aspects of intellectual property, especially as it relates to e‐business. Business Law I 4 MGMT345This course examines the principles and techniques of managing operations processes in manufacturing and service industries. Students will explore the interrelationships between operations concepts, such as forecasting, planning products, technologies, facilities, demand, inventory, productivity, quality, and reliability. Operations Management 4 MGMT455This course focuses on identifying external opportunities and determining the value-creating potential of a firm’s resources, capabilities, and core competencies to achieve a strategic competitive advantage. Business Policies and Strategies 4 MGMT495This course is the capstone course for business students and is designed to help students develop awareness of current and relevant business events using current business articles and case studies. Students will apply concepts they have learned throughout the business program to current events and relevant case studies. Business Capstone 4 MKTG225This course examines the basic concepts of marketing. Students explore various aspects of the analysis of the marketing process. This includes learning about creating, communicating, and delivering value to customers. Students examine the fundamentals of marketing, then progress to the application of those fundamentals within an organization and the contemporary market environment. Introduction to Marketing 4 MPM210This course is designed to provide an overview and introduction to the discipline of project management, coupled with an examination of the techniques that project managers use to complete their projects on schedule, within budgeted cost, and according to specified scope and quality. Using materials from the PMBOK® Guide, students study the operational framework of project management relating to the four phases of the project lifecycle (starting the project, organizing and preparing, carrying out the work, and ending the project) and the five project management process groups (initiating processes, planning processes, executing processes, monitoring and controlling processes, and closing processes). This course provides the basis for the development of project management skills in subsequent project management courses.
Materials in this class are based on A Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Sixth Edition, Project Management Institute, Inc. The PMBOK Guide is a registered mark of the Project Management Institute, Inc. For the full list of PMI’s legal marks, please contact the PMI Legal department.
Introduction to Project Management 6 SCM210This course introduces logistics and supply chain management as an integrated discipline practiced in the private and public sectors. This course is designed to provide an overview of logistics functions and their application to supply chain management. Emphasis is on the total integration of the supply chain from raw material production through end customer support and final disposal. Introduction to Logistics/Supply Chain Management 4 UNIV201
This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields. Students pursue the knowledge and skills to identify and communicate themselves as a brand.
Career Planning and Management 4 or MGMT115This survey course is designed to provide students with a general introduction to business activity and how it relates to our economic society. Students will explore how businesses are owned, organized, managed, and controlled. Introductory Business Practices 4 Total Credit Hours: 86
Courses: Business Development ConcentrationCredits
Course Title Course Description Credit Hours BADM475
During this course, the student will explore the fundamentals of business organization, operation and management. The course deals with the characteristics and activities of the business executive, managerial relationships, accountability and the entrepreneur. It requires the student to conduct application and synthesis of other material in order to create a business plan.
Small Business Management and Entrepreneurship 4 BHVS316
This is a relatively new area of study in the field of psychology. It focuses on understanding how psychology and media work together and how people perceive, interpret, use and respond to information and images that come to them from television, radio, movies, texts, and the Internet. So much of our behavior is shaped by messages we receive from mass media, e-learning, cyber networking and digital technologies. This course uses a socio-psychological perspective to understand the dynamics of persuasion and propaganda. It applies selected theories and research on social influence, persuasion, and attitude change to such areas as political and educational campaigns, product advertising, mass media and public opinion. Students examine how their own behavior is influenced by the cyber-age of popular media and mass communication.
Psychology and Mass Media 4 CB460
This course examines the psychological principles of sales and advertising. Strategies to improve and manage sales within organizations are explored. Brand promotion, image maintenance, and customer awareness are addressed to understand consumer behaviors. The course evaluates advertising options and consumer behavior concepts to drive improved sales. Measuring and acquiring of customer satisfaction are reviewed.
Sales and Advertising 4 CB475
This course investigates the social and anthropological views of consumer behavior and helps students make sense of consumer psychology from a group and societal perspective. The effects of social class, family structure, cultural backgrounds, and group identification are examined. Topics reviewed in the course include the technological, economic, and political factors that influence consumer behavior. Consumer influences on sustainability, social justice, and globalization are also considered as well as consumer politics and legislation. This course focuses on understanding the social factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.
Consumer Behavior: Groups and Society 4 PSYC305
This course applies psychological theory and entrepreneurial research to understand the entrepreneurial mindset. The course will identify the attributes and behaviors that drive entrepreneurs to take risk, recognize opportunities, and seek new business ventures.
Psychology of Entrepreneurship/Intrapreneurship 4 PSYC325
This course will examine the impact of social media on individuals, groups, and business institutions. The course will address how social media can be leveraged to impact change, build clients, drive brand images, create business networks, and engage customers.
Psychology and Social Media 4 PSYC426
In this course, students will examine multiple concepts and theories of leadership to recognize the differing styles of leadership and identify the leadership styles that are preferable in certain situations. Students will also examine a variety of leadership approaches to identify the skills needed to keep production and morale at peak levels. Case studies will be used as tools to analyze multiple facets of leadership. Students will examine concepts of ethical decision making. Students will develop action plans as tools for applying knowledge of leadership principles to a variety of personal and professional situations.
Leadership 4 Total Credit Hours: 28
Total Credit Hours: 180
Accreditations and Alignments
This degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
This program is designed in alignment with the standards of the American Management Association (AMA), and the Consortium for Entrepreneurship Education (CFED).
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Ways to Save
Cost of this degree may be reduced based on one or more of the following:
- Active duty military status
- Number of CTU Fast Track™ courses successfully passed
- Number of credits transferred and accepted from other institutions
- Eligibility for a Corporate Alliances Grant (check with your CTU Admissions Advisor)
- Tuition Reimbursement (talk to your HR Manager)
- Grants or scholarships at CTU
Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*
Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.
*The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.
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