Online BSBA - Business Development Degree

Bachelor of Science in Business Administration - Business Development

From large multinationals to small local shops, growth is one of the most common measures of business success. Tap into the research, methods, and theories behind growing a business with the Bachelor of Science degree in Business Administration with a Business Development concentration from CTU. You’ll have the opportunity to dive deep into psychological theories, data, and research to study the personality, behaviors, motivation, and success factors of individuals who excel at creating and maintaining businesses. You can also apply psychological research on consumer behavior, innovation, leadership, and personality to the dynamics of entrepreneurship.

180

Program Credits

5 Weeks

Course Length

Online

Location

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Program Overview

The Bachelor of Science in Business Administration with a concentration in Business Development (BSBA-BD) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the business development concentration.

This degree program is designed for students who are interested in pursuing entrepreneurship opportunities and looking to enhance their skills to develop various business ventures. The concentration focuses on the holistic approach to business development, using psychological research and theory to determine what makes an entrepreneur successful. The core focus is on foundational business skills, functional areas of business development, as well as competencies and professional leadership skills utilized in diverse industries.

This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.

The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.

For the 9th consecutive year, CTU's Online Bachelor's degree programs are ranked among the Best Online by U.S. News & World Report.*

* CTU programs are ranked among U.S. News & World Report’s 2023 Best Online Programs.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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Courses

Courses: General Education		Credits
COMS105 This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication.	Interpersonal Communications	4.5
ECON210 This course addresses the dynamics of how our economy works (or does not work). The course explores the basic institutions, terminology, and theory of the main economic activities of production, distribution, and consumption, especially as they apply to the operation of our national economy. Topics include savings and investment, national output, expenditure and income, real versus potential GDP, aggregate demand and supply, and fiscal and monetary policy. Students explore the impact of the economy on different economic sectors that affect different career paths.	Principles of Macroeconomics	4.5
ECON212 This course examines the tools of economics as they apply to the operation of a market economy. It covers supply and demand analysis, consumer behavior, and the economic nature of production—including costs and profits. The behavior of firms in competitive and monopolistic environments is studied, as well as income distribution and the effects of government intervention on the free market system. Students have the opportunity to develop a new perspective and deeper understanding of the impact of current events on everyday problems and situations.	Principles of Microeconomics	4.5
ENGL104 ENGL104 is the first course in a sequence of two composition classes designed to empower students to develop their voice, build confidence in writing, and develop both their writing and critical thinking skills. Students will have the opportunity to practice adapting their writing for different audiences, purposes, and platforms, and will be able to explore how the choices they make influence the meaning and success of their written communications. This course explores the use of the writing process to compose clear, organized writings that are appropriate for various audiences and purposes. This course introduces the importance of clear and persuasive writing in personal, professional, and academic contexts.	Introductory Written Communication	4.5
ENGL105 ENGL105 is the final course in the composition sequence and builds on the writing skills developed in ENGL104. In this course, students continue to practice writing for a variety of contexts, purposes, and audiences. Throughout the course, students incorporate research into their writing by using digital tools and resources to identify and cite credible sources following CTU APA guidelines.	Professional Written Communications	4.5

GOVT201 The decisions made by the government impact our lives every day. Learning about government empowers students to be active citizens who have a positive impact on their communities. This course provides the student with an overview of the framework and basic functions of the three branches of government, the role of political participation in American democracy, and the relationship between government and the rights of citizenship. Students will also explore the similarities and differences between national, state, and local governments.	American Government and Public Affairs	4.5
	or
HIST120 This course introduces students to the events, conflicts, key figures, and turning points in United States History from 1950 to the present. Emphasizing the relationship between history and peoples’ lived experiences, this course examines key events, social movements, and the changing roles of the United States in the world. Exploring how historians use evidence to better understand the past, this course will also examine how history is shaped by different contexts and perspectives. Throughout the course, connections will be made between issues and events of the past and those that we face today.	Intro to American History: 1950 to the Present	4.5

MATH102 Introduction to College Math familiarizes students with mathematical thinking and explores how a knowledge of mathematics can benefit them personally and professionally. The course is designed to give students the tools for making logical decisions and developing connections between mathematics and their fields of study and daily activities. Specifically, this course focuses on arithmetic operations, linear equations, and the use of rates, ratios, proportions, and percentages to describe relationships between given quantities.	Introduction to College Math	4.5
MATH106 This course is designed to provide students with a critical set of tools to help them develop solutions to problems. This course introduces students to fundamental concepts and skills needed to use mathematics in the professional world. Specifically, this course focuses on algebraic operations and methods with a broad emphasis on real-world applications.	Algebra for Business	4.5
MATH301 This course includes an elementary coverage of statistical techniques augmented at each step with the aid of technology for data processing and analysis in making inferences. Students study graphical presentation and statistical measures, followed by basic probability concepts leading to binomial and normal distributions. Hypothesis testing is applied to drawing inferences for one and two population parameters. A graphing calculator or equivalent technology is required.	Data Driven Statistics	4.5
MATH451 This course introduces methods to formulate various mathematical models of problems. Software and hand calculations are used to perform algorithms that can find optimal values which may assist managers in making decisions. Attention is paid to the sensitivity of the solution to changes in the model. The main purpose of the course is to guide decision-makers to find optimal ways to implement solutions to satisfy many constraints.	Data Driven Decision Making	4.5

PHIL101 This course is designed to provide students a basic understanding of moral and ethical theories and concepts. The activities and discussions encourage students to explore and solve ethical dilemmas by identifying and applying moral and ethical theories. Students will also be encouraged to explain their reasoning from cultural, professional, and personal standpoints. A variety of ethical issues and methodologies will be explored, as students evaluate moral dilemmas in an assortment of work and life scenarios.	Introduction to Ethics	4.5
	or
HUMN250 This course helps the student understand historical and global cultural perspectives, and how culture is shaped by events, ideas, values and experiences. Specifically, the course is designed to encourage students to develop an appreciation for difference and for the variations and similarities in cultures across the world’s regions and peoples. The course also presents a framework for identifying the key elements and expressions of culture and how political, intellectual and technological forces can shape them in the 21st century world. Students are encouraged to examine the connections between personal cultural expressions and the larger experience of Humanities shared by humans across the globe.	World Values and Cultures	4.5

SCI101 This course introduces students to the physical, life, and Earth sciences. Students have the opportunity to explore the principles of scientific critical thinking. Utilizing the Scientific Method, as well as other quantitative and qualitative approaches, students can draw meaningful conclusions about the real world.	Introduction to the Sciences	4.5
SCI103 This is a learning experience that complements the Introduction to the Sciences course. Since the course addresses how scientific thinking and the resultant technology has changed modern life, this lab will provide students with experiences in the scientific approaches of different sciences covered, such as: biology, chemistry, physics, geology and astronomy. This lab will be constructed specifically to extend the learning from each unit of the Introduction to the Sciences course, designed to provide experiences which deepen students’ familiarity with the scientific method and way of asking questions and solving problems.	Science and Technology- Laboratory Course	1.5
SCI201 This course analyzes the interrelationships between the natural environment and human activities. In this course, students are taught about the preservation and conservation of natural resources and the resilience of the natural environment with respect to the carrying capacity of the earth. Furthermore, students will explore topics related to environmental ethics and apply principles of sustainability to issues impacting natural resources and biodiversity. Finally, this course will teach a holistic approach in learning about environmental problems and rehabilitation through individual and group behavioral changes and environmental regulations.	Environmental Science and Sustainability	4.5
SCI203 This course is designed to be a hands-on learning experience that complements the Environmental Science and Sustainability Course. Labs include both problem-based activities and critical-thinking projects and are designed to help students develop an understanding of and appreciation for the complex issues that comprise the field of Environmental Science and Sustainability.	Environmental Science and Sustainability - Laboratory Course	1.5

UNIV104 UNIV104 is designed to provide students with a foundation for success in CTU’s undergraduate academic environment. This course introduces effective academic strategies and resources integrating them with career planning methods that can be leveraged to pursue future academic and professional goals.	Academic and Career Success	4.5
	or
HUMNELE	Humanities Elective	4.5
	Total Credit Hours:	66

Courses: Core		Credits
ACCT201 This course introduces accounting concepts. Emphasis is on understanding, summarizing, , and interpreting financial information. Upon successful completion, students should be able to recognize and use financial statements, understand the role of financial information in decision‐making, and discuss ethical considerations specific to accounting.	Accounting I	4
ACCT202 This course covers accounting for balance sheet items for partnerships and corporate entities. In addition, students are exposed to accounting for the capital structure, inventory, long-term liabilities, payroll, investments and international operations of a firm.	Accounting II	4
BADM440 This course is designed to provide the basics of research needed to successfully complete the business capstone courses. It covers the full cycle of research starting with a qualitative examination of an organizational phenomenon and then addresses how to measure it via survey, experiments, or other designs. It concludes with issues of verification and implementation based on the outcome of the quantitative phase. It also includes the topics of scale development, reliability, validity, confirmatory factor analysis, and issues of survey development and implementation.	Research Design Methods and Applications	4
BUS115 This course introduces students to the fundamentals of business and provides a framework for future business courses. Students explore the basic principles and practices of contemporary business such as basic business types, the impacts of business on society, entrepreneurship, and business career paths.	Introduction to Business	4
BUS270 This course introduces the student to concepts of leadership and responsibilities to stakeholders. This course explores a variety of ethical issues in today’s business community. Additionally, this course examines work place code of conduct and issues relating to conflicts of interest. Lastly, this course integrates case study scenarios for student understanding and engagement.	Business Ethics and Leadership	4
BUS330 This course is an introduction to business analytics with a focus on data, statistical analysis and reporting to help investigate and analyze business performance, provide insights, and drive recommendation to improve performance.	Introduction to Business Analytics	4
FINC226 This course introduces the principles of corporate and personal finance by focusing on foundational topics in finance such as developing a personal budget, performing a horizontal and vertical analysis, understanding financial investment options, identifying sources of funding, and assessing risk exposure. By the completion of the course, students will be able to apply fundamental financial concepts to make informed personal and corporate finance decisions.	Introduction to Personal and Corporate Finance	4
HRMT215 This course examines the role and function of the Human Resource Department in the organization and provides an overview of human resource management activities covering the essential employment and managerial tasks required. Topics include, but are not limited to job analysis, performance management, staffing, career development, and diversity and labor relations.	Management of Human Resources	4
HRMT440 This course focuses on the theories, stages, practices, and implications of the organizational change process. Some topics discussed include preparing to manage change, articulating choices, envisioning the future, and implementing change programs. Students study organizational development models to apply the change process. The major objective of this course is to equip students with the skills and knowledge needed to address the continuous changes in the organization.	Managing Organizational Change	4
IT254 This course introduces students to spreadsheet applications. There is an emphasis on the design, format, functions, and formulas of spreadsheet operations in solving real-world problems. Special attention is paid to data literacy skills, including using spreadsheets to read, interpret, organize, and present data.	Spreadsheet Applications	4
MGM335 In this course students examine individual and group behavior within the context of organizational design and culture. This course explores theoretical and practical knowledge for understanding topics such as motivation, leadership, managerial decision-making, group dynamics, diversity and conflict resolution.	Organizational Behavior Principles	4
MGM357 In this course students examine the international business environment and how it influences management. The course examines the transactional and translational issues and implications involved in the application of management practices and principles within the global business environment.	International Business Practices	4
MGMT345 This course examines the principles and techniques of managing operations processes in manufacturing and service industries. Students will explore the interrelationships between operations concepts, such as forecasting, planning products, technologies, facilities, demand, inventory, productivity, quality, and reliability.	Operations Management	4
MGMT256 This course introduces the learner to primary topics in management. This includes summarizing the role of managers in the performance of the organization, explaining what a manager does in the strategic decision-making process, demonstrating the management of human relations in a diverse culture, recognizing the characteristics of leadership, and identifying the effects of culture, technology, and innovation in managerial communication.	Management Fundamentals	4
MGMT237 This introductory business law course provides students with a foundational understanding of the legal principles and regulations that govern the business environment. The course covers key aspects of contract law, business ethics, and the legal framework surrounding business types. Through case studies, discussions, and practical applications, students will have the opportunity to develop analytical skills necessary to navigate legal issues within the business context.	Introduction to Business Law	4
MGMT457 This course explores the formulation and execution of business policies and strategies in today's dynamic business environment. Students will have the opportunity to analyze contemporary business practices and apply strategic thinking skills essential for effective decision-making at the organizational level. Students will be introduced to comprehensive strategic management processes and their pivotal role in securing a competitive edge for organizations.	Business Policies and Strategies	4
MGMT498 This capstone course is designed to help students deepen their understanding of key business principles and practices acquired in previous coursework. Students will have the opportunity to apply this knowledge through relevant case studies in real-world scenarios, to enhance their skills and confidence in today’s dynamic business landscape.	Capstone: Bachelor of Science in Business Administration	4
MKTG225 This course examines the basic concepts of marketing. Students explore various aspects of the analysis of the marketing process. This includes learning about creating, communicating, and delivering value to customers. Students examine the fundamentals of marketing, then progress to the application of those fundamentals within an organization and the contemporary market environment.	Introduction to Marketing	4
PJM200 This course is designed to provide students with an overview and introduction to the foundational discipline of project management. It examines project management from the perspective of the PMBOK® Guide, Process Groups: A Practice Guide, Waterfall, Agile, Hybrid, and other emerging project management methodologies. Students will explore various project management principles, skills, tools, techniques, and concepts associated with these different methods and guides.	Fundamentals of Project Management	6
SCM215 This course provides an overview of supply chain management as an integrated approach practiced within and across the private and public sectors. Emphasis is on the various modes of transportation and logistics support the movement of goods from raw material production to the end user.	Concepts in Logistics/Supply Chain Management	4
UNIV201 This course is designed to provide the knowledge and application of effective career management strategies for career development and transition; through student self-assessment and research into potential career fields. Students pursue the knowledge and skills to identify and communicate themselves as a brand.	Career Planning and Management	4
	Total Credit Hours:	86

Courses: Business Development Concentration		Credits
BADM475 During this course, the student will explore the fundamentals of business organization, operation and management. The course deals with the characteristics and activities of the business executive, managerial relationships, accountability and the entrepreneur. It requires the student to conduct application and synthesis of other material in order to create a business plan.	Small Business Management and Entrepreneurship	4
BHVS316 This is a relatively new area of study in the field of psychology. It focuses on understanding how psychology and media work together and how people perceive, interpret, use and respond to information and images that come to them from television, radio, movies, texts, and the Internet. So much of our behavior is shaped by messages we receive from mass media, e-learning, cyber networking and digital technologies. This course uses a socio-psychological perspective to understand the dynamics of persuasion and propaganda. It applies selected theories and research on social influence, persuasion, and attitude change to such areas as political and educational campaigns, product advertising, mass media and public opinion. Students examine how their own behavior is influenced by the cyber-age of popular media and mass communication.	Psychology and Mass Media	4
CB460 This course examines the psychological principles of sales and advertising. Strategies to improve and manage sales within organizations are explored. Brand promotion, image maintenance, and customer awareness are addressed to understand consumer behaviors. The course evaluates advertising options and consumer behavior concepts to drive improved sales. Measuring and acquiring of customer satisfaction are reviewed.	Sales and Advertising	4
CB475 This course investigates the social and anthropological views of consumer behavior and helps students make sense of consumer psychology from a group and societal perspective. The effects of social class, family structure, cultural backgrounds, and group identification are examined. Topics reviewed in the course include the technological, economic, and political factors that influence consumer behavior. Consumer influences on sustainability, social justice, and globalization are also considered as well as consumer politics and legislation. This course focuses on understanding the social factors that influence consumers and the use of this knowledge to increase customers, customer retention, purchases, and our understanding of consumer behavior.	Consumer Behavior: Groups and Society	4
PSYC305 This course applies psychological theory and entrepreneurial research to understand the entrepreneurial mindset. The course will identify the attributes and behaviors that drive entrepreneurs to take risk, recognize opportunities, and seek new business ventures.	Psychology of Entrepreneurship/Intrapreneurship	4
PSYC325 This course will examine the impact of social media on individuals, groups, and business institutions. The course will address how social media can be leveraged to impact change, build clients, drive brand images, create business networks, and engage customers.	Psychology and Social Media	4
PSYC426 In this course, students will examine multiple concepts and theories of leadership to recognize the differing styles of leadership and identify the leadership styles that are preferable in certain situations. Students will also examine a variety of leadership approaches to identify the skills needed to keep production and morale at peak levels. Case studies will be used as tools to analyze multiple facets of leadership. Students will examine concepts of ethical decision making. Students will develop action plans as tools for applying knowledge of leadership principles to a variety of personal and professional situations.	Leadership	4
	Total Credit Hours:	28

Total Credit Hours: 180

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Learning Outcomes

BSBA Program Learning Outcomes

Demonstrate the application of fundamental business principles in diverse business situations.
Investigate the cultural differences that exist within the global workplace.
Compose organizational business decisions through data analytical problem solving.
Determine ethical principles used in business decision-making.
Interpret the impact of organizational change from a business perspective.

BSBA-BD Concentration Learning Outcomes

Utilize business operations to leverage opportunities and create new markets for entrepreneurs using relationship development, social media, and mass media.

Faculty

Catherine McBride, DBA

Executive Program Director

Dr. Catherine McBride has been at CTU since January 2021, serving as an Executive Program Director for the College of Business and Management. Catherine has been in higher education for 22 years, with 18 years of online education experience across a variety of institutions in varying capacities but always serving non-traditional learners.

Dr. David Gliddon

Executive Program Director

Dr. Gliddon is an Executive Program Director in the College of Business and Management. In previous roles at CTU, he was a Program Chair and Lead Faculty. He has taught over 20 courses in the undergraduate, MBA, and doctoral programs. He has provided service to the university on a number of committees and special projects.

For more faculty profiles please visit our Leadership and Faculty page.
For more information visit the College of Business and Management.

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FAQs

What is a Bachelor of Science in Business Administration (BSBA) in Business Development degree?

CTU’s Bachelor of Science in Business Administration (BSBA) in Business Development Degree Program is designed to provide knowledge, skills, and abilities relevant for pursuing potential opportunities in the workforce. This business degree program emphasizes a holistic approach to business development, using psychological research and theory to determine what makes an entrepreneur successful. The core focus is on foundational business skills, functional areas of business development, as well as competencies and professional leadership skills utilized in diverse industries.

What will I study in this BSBA program

As you work to complete your BSBA in Business Development, you will be immersed in courses where you will study these topics and much more: fundamentals of business organization; how psychology and mass media work together; and principles of sales and advertising.

When and where can I begin my classes?

Courses for the BSBA in Business Development degree program start online approximately every five weeks. Completion of the CTU admissions process will depend on how quickly you complete the steps in the CTU online application process. You may complete the application process over the phone with an advisor or you may go online. Once you’ve completed the online application, you may hear from an advisor within the following 24 hours to discuss the next steps toward starting your degree program.

How many credits are required to graduate from the bachelor’s degree program?

The BSBA in Business Development degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. CTU Fast Track^™ exams offer the opportunity to earn college credit for what you already know—allowing you to complete a degree up to 30% faster.¹

¹ The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track^™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.

Why should I pursue a BSBA degree at CTU?

As you study topics in business that are always being evaluated and updated to reflect industry-relevant trends, you will experience a curriculum through classroom learning and hands-on experience that aligns to industry standards and helps you work to develop skills that are applicable to the competitive global business environment.

Is this Bachelor of Science in Business Administration degree program accredited?

The BSBA in Business Development degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

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