Online Business Degrees with Digital Marketing

A degree may open the door to a variety of opportunities and diverse career paths. The degree programs offered at CTU will not necessarily lead to the featured careers. This collection of articles is intended to help inform and guide you through the process of determining which level of degree and types of certifications align with your desired career path.

Online business degree programs with a digital marketing concentration blend a broad business foundation with specialized coursework in digital strategy, analytics, and campaign execution—completed fully online for maximum flexibility. If you’re balancing work, family, or military service, this path can help you work to build market-ready skills while earning your degree. At Colorado Technical University (CTU), the concentration in digital marketing within the Bachelor of Science in Business Administration program focuses on practical, industry-relevant learning that you can apply quickly, supported by personalized pathways and robust student services. Digital marketing evolves fast, so programs like CTU’s emphasize adaptable thinking, ethical leadership, and data-driven decision-making to help graduates prepare for the industry across channels and technologies.

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Mar 24

Program Overview and Learning Outcomes

An online business degree program with a digital marketing concentration integrates core business studies—such as accounting, finance, management, and business analytics—with specialized courses in digital platforms, tools, and strategy. You’llstudy how to align marketing objectives with business outcomes, design multichannel campaigns, and interpret data to optimize performance.

Graduates typically develop:

  • Strategic marketing thinking grounded in business fundamentals
  • Proficiency in designing and executing digital campaigns across search, social, content, and email
  • Analytics-driven decision-making using dashboards, testing, and attribution modeling (a quantitative approach to determine which marketing touchpoints contribute to outcomes)
  • Ethical leadership strategies that balances growth with privacy, compliance, and brand trust

CTU’s career-focused, flexible curriculum and support ecosystem are designed with working adults, military students, and career changers in mind, helping you learn on your schedule while working to build relevant, durable skills.

Curriculum and Courses

Students can expect a blend of core business courses and targeted digital marketing modules. The curriculum is designed to address real-world marketing challenges—connecting strategy to execution, and execution to measurable outcomes.

Highlights include:

  • Marketing management and strategy: segmentation, targeting, positioning, and marketing mix decisions
  • Consumer behavior: buyer decision processes, motivation, and customer insights
  • Marketing research and analytics: qualitative and quantitative methods to inform strategy
  • Digital marketing: channels, content, and campaign planning aligned to business goals
  • Social media marketing and integrated marketing communications: coordinated messaging across platforms
  • International marketing: cultural considerations, market entry, and global campaign adaptation

Expect hands-on learning, capstone projects, and opportunities to work with real data. CTU’s digital marketing curriculum emphasizes marketing frameworks, business analytics, and privacy compliance so you can deliver value across changing platforms.

Explore CTU’s program details on the Bachelor of Science in Business Administration—Digital Marketing concentration page for course specifics and learning outcomes.

Admissions and Application Process

Getting started should feel straightforward—especially for adult learners returning to school. Typical business degree admissions requirements include:

  • High school diploma or GED
  • Official transcripts; minimum GPA requirements (often 2.0–3.0 range)
  • Prior coursework in business or statistics may be helpful but is not always required
  • Resume or recommendations may be optional, depending on the program

CTU offers proactive support from Advisors who can help you gather documentation, evaluate prior learning, and select start dates. Rolling admissions and multiple starts each year add flexibility for working professionals. If you have questions about prerequisites or transfer credit evaluations, CTU’s admissions team can help guide you step-by-step, simplifying business degree admissions for busy applicants.

Cost, Credits, and Financial Aid

Affordability, transparency, and speed-to-completion matter. At CTU, tuition is typically priced by credit hour, with options for full- or part-time enrollment. You may be able to reduce both time and cost through transfer credits or by passing CTU Fast TrackTM exams—an accelerated, proprietary credit-by-exam pathway that lets you earn credit by demonstrating proficiency for what you already know.

Common financial aid pathways may include:

  • Federal aid (FAFSA®), grants, and loans1
  • Scholarships and institutional awards2
  • Employer tuition benefits or reimbursement
  • Military and Veterans benefits

Application timing:

  • Complete the FAFSA as early as possible for the upcoming academic year
  • Submit transfer credit documents for evaluation promptly to optimize your degree plan

Tuition considerations:

  • CTU’s Online programs carry a single tuition rate per credit hour
  • Some programs differentiate full-time and part-time rates
  • Fees, books, and technology costs may apply

CTU’s financial aid team supports nontraditional students, helping you compare options and plan for each term. Visit CTU’s business administration programs for more on credits and pathways.

Potential Career Paths

A business degree with a digital marketing concentration can help you prepare to pursue roles at the intersection of strategy and technology, which may include:

  • Marketing Managers
  • Advertising and Promotions Managers
  • Market Research Analysts and Marketing Specialists
  • Management Analysts
  • Public Relations Specialists

According to the U.S. Bureau of Labor Statistics (BLS), occupations closely aligned with digital marketing show favorable outlooks. Market Research Analysts and Marketing Specialists—a category that includes many analytics, SEO/SEM, and campaign-focused roles—are projected to grow faster than average over the coming decade.1 Related roles that support social, content, and digital experience work—such as Public Relations Specialists also have positive outlooks in the BLS Occupational Outlook Handbook. 3,4,3

CTU cannot guarantee employment, salary, or career advancement. The list of career paths related to this program is based on a subset from the Bureau of Labor Statistics CIP to SOC Crosswalk. Some career paths listed above may require further education or job experience

Student Experience, Faculty, and Support

CTU’s online experience is designed for momentum and support:

  • Digital-first learning with timely advising, tutoring, and career development tools and resources available
  • Faculty who pair academic preparation with real-world experience
  • The intelliPath® personalized learning system that adapts content sequencing based on what you already know
  • Dedicated services for military and transfer students, helping you maximize benefits and potential credits

A typical week might include short, mobile-friendly lectures; instructor-led case discussions; and project milestones you can apply immediately at work—supported by responsive faculty feedback and peer collaboration.

Industry Trends Shaping Digital Marketing Education

Why is the curriculum evolving? Because the market is. Generative AI—AI systems that create original content like text, images, or video—is transforming content production and personalization, enabling faster iteration and testing.

Popular trends to watch:

  • Generative AI in content operations and experimentation
  • Machine-assisted personalization and customer journey orchestration
  • Tightening privacy regulations and third-party cookie deprecation
  • Social commerce, creator partnerships, and short-form video
  • Full-funnel measurement tying brand building to performance outcomes

Persistent challenges:

  • Budget pressure and ROI scrutiny across channels
  • Fragmented measurement and attribution across platforms
  • Rising technical complexity in martech stacks
  • Skills gaps in analytics, AI strategy, and privacy compliance

CTU updates course content and projects to reflect these shifts—prioritizing durable frameworks, analytics depth, and cross-functional collaboration so graduates can prepare to adapt as platforms and policies change.

Flexible Online Learning Designed for Working Adults

Flexibility is foundational at CTU:

  • Asynchronous coursework, mobile-friendly platforms, and multiple start dates
  • Personalized pacing with intelliPath® and structured weekly milestones
  • Instructor-led case studies and project-based learning so you can apply theory to campaigns at work
  • Ongoing support from Advisors, tech help, faculty office hours, and peer communities
  • Accelerated pathways for students with transfer credits, prior learning, or industry certifications

Frequently asked questions

What should I look for in an online business degree with a digital marketing concentration?

Prioritize accredited programs1 with flexible formats, a strategy-and-analytics-focused digital marketing curriculum, and hands-on projects or internships that mirror real business challenges.

What courses and skills are important in digital marketing programs?

Look for digital strategy, SEO/SEM, content and social marketing, analytics, privacy/compliance, marketing automation, and practical experience with industry tools and AI.

What are typical admission requirements for online business degree programs?

Most programs require a high school diploma or equivalent and official transcripts; some may set minimum GPA thresholds or recommend prior business or statistics coursework.

1The business degree programs offered by Colorado Technical University are ACBSP accredited.
1Financial aid is available for those who qualify.
2 University grants or scholarships are based on established criteria as published in the University Catalog or on its website and are awarded after verification that the conditions of eligibility have been met.
3U.S. Bureau of Labor Statistics. (2025). Market research analysts. In Occupational Outlook Handbook. U.S. Department of Labor. https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (referenced January 27, 2026)
4U.S. Bureau of Labor Statistics. (2025). Public relations specialists. In Occupational Outlook Handbook. U.S. Department of Labor. https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (referenced January 27, 2026)[JR8.1]

CTU cannot guarantee employment, salary, or career advancement. Not all programs are available to residents of all states. REQ2193238 2/2026.