Master of Business Administration - Marketing

Marketing is essential to any company’s growth, and it takes knowledgeable managers with a keen understanding of effective marketing practices to make a lasting difference in sustainability. According to the Bureau of Labor and Statistics, employment in the areas of advertising, promotion and marketing management is expected to grow 9% by 2024.1 CTU’s Master of Business Administration - Marketing (MBA-M) degree program gives students with experience in business the opportunity to grow their expertise in this demanding field.

The MBA-M curriculum builds on a foundation of core management concepts with industry-relevant practices in the areas of marketing research and digital marketing. Student will also study how to construct global marketing strategies using critical thinking, ethics, and cross-cultural understanding. CTU’s MBA degree program was named a Tier One program among North American universities in 2015 by CEO Magazine, a publication of the International Graduate Forum.2 CTU’s online Master of Business Administration degree programs were ranked among the Best Online Programs for 2016 by U.S. News and World Report.2

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

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    Online | Denver

Program Details

Program Outline
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  • Program Outline

    CTU’s Master of Business Administration - Marketing degree program includes 48 total credit hours of required instruction. These include 32 hours of core classes and an additional 16 hours of concentration credits. In total, the MBA-M degree consists of:

    • Core Education: The core Master of Business Administration coursework provides a broad foundation of essential business administration concepts, theories and practices. Core education courses in the program include Applied Managerial Accounting, Leadership and Ethical Decision-Making, and Strategic Human Capital Management.
    • Concentration: Students who pursue the Marketing concentration will also complete 16 hours of coursework that specifically address a range of marketing strategies and concepts. Concentration courses in the MBA-M program include Marketing Research Methods, Marketing in the Digital Age and International Marketing.
    • Capstone: During the last quarter of the program students will complete a Management Capstone. This final project allows students to apply the skills learned in both core and concentration courses to a marketing scenario relevant to their chosen industry.
  • Courses

    Degree Requirements

    Courses: Core
    ACCT614Applied Managerial Accounting4
    ECON616Applied Managerial Economics4
    MGMT690Strategic Management in Dynamic Environments4
    FINC615Applied Managerial Finance4
    INTD670Leadership and Ethical Decision-Making4
    MGMT600Applied Managerial Decision-Making4
    HRMT620Strategic Human Capital Management4
    MKTG630Applied Managerial Marketing4
    Total Credit Hours:32
    Courses: Concentration
    MKTG618Marketing Research Methods4
    MKTG628Marketing in the Digital Age4
    MKTG638International Marketing4
    MGMT655Management Capstone4
    Total Credit Hours:16

    Total Credit Hours: 48

    MBA Foundation Requirements

    The Masters of Business Administration (MBA) is built upon the expectation that students will enter the program with a solid business background to succeed in some of the core MBA courses. Therefore the MBA requires students to have prior foundational knowledge in all core business disciplines to be successful.

    Students entering in the MBA program without an undergraduate degree in business will be required to successfully complete three MBA preparatory courses (MGMT501, MGMT502, and MGMT503) covering the following areas of business: accounting; economics; finance; marketing; statistics; management; business law; ethics; business policy; business strategy; information technology; operations management; and global leadership.

    If the student can show evidence of a GMAT score of 500 or above or has evidence of significant professional experience in all of the business discipline areas, the preparatory requirements may be waived. Students that can show evidence of successfully completed business law and business ethics courses may have the MGMT501 requirement waived. Students continuing from any of CTU’s non-business bachelor programs are exempt from MGMT501, but must complete the other MBA Foundation Requirements. The preparatory courses are also available to students with an undergraduate business degree who wish to refresh their knowledge in these subject areas.

    MBA preparatory courses must be completed prior to respective MBA required courses that hold MGMT501, MGMT502, or MGMT503 as a prerequisite. Students who do not meet the MBA preparatory requirements will be withdrawn, canceled or transferred from the MBA program. Students must be able to exhibit proficiency by successfully completing the preparatory course with a minimum 70% passing score. If after 5 attempts (applies to each course separately) students do not pass the preparatory course, students are encouraged to work with the Student Advising department if they have questions regarding these preparatory courses, timeframes for completion, or for alternative programs of study as needed.

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  • Tuition


    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

    View our tuition resources page for links to information on our civilian and military student tuition, books and fees.

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    Ways to Save

    Cost of this degree may be reduced based on one or more of the following:

  • Outcomes

    Graduates of CTU’s Master of Business Administration - Marketing program may be prepared to:

    • Synthesize ethics, leadership, strategy, critical thinking and reasoning skills in a business environment
    • Integrate professional applied research in order to validate and justify decision making
    • Formulate information in order to communicate effectively across the appropriate channels
    • Use appropriate technology to maximize efficiency and effectiveness in order to accomplish organizational goals and objectives
    • Combine the major functional areas of business administration including the critical skills necessary to solve business problems individually and collaboratively
    • Demonstrate mastery of marketing research, international marketing, e-marketing, and customer relationship management skills
    • Construct global marketing strategies using critical thinking, ethics, and cross-cultural understanding
    • Develop effective marketing plans including pricing, product placement, and promotion of goods and services using critical, creative thinking

    These degree competencies may be applied to a wide range of industries. Students who complete the degree program may consider a number of different careers including3:

    • General Manager
    • Regional Director
    • Business Analyst
    • Business Development Manager
    • Program Manager
    • Administrative Director
    • Director of Sales

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1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Advertising, Promotions, and Marketing Managers, on the Internet at (visited June 9, 2016).


3; The career titles are provided by Burning Glass. These results are based upon an analysis of over 7 million current job listings compiled from over 17,000 sources – the world’s most comprehensive repository of job openings. Students who earn this degree should not view this list as exhaustive and are not limited to only these options post-graduation. Some career titles listed above may not be entry-level and may require further education or job experience.