Bachelor of Science in Business Administration - Marketing

Marketing specialists have essential business strategy skills, including tracking product demand and identifying new customer bases.1 CTU’s Bachelor of Science of Business Administration – Marketing (BSBA-M) degree is designed to help give students the opportunity to learn the fundamental concepts and practices for opportunities in this industry. Whether you're interested in advertising, product design or consumer behavior, a concentration in marketing offers the foundational knowledge that may translate to many career paths.

CTU’s ACBSP-accredited curriculum balances business fundamentals with real-world marketing principles including sales, marketing communications, multimedia channel development and consumer behavior. Aligned to the American Marketing Association PCM ® certification, coursework is structured to help you explore e-marketing, data collection and analysis, strategic planning, research design, finance, accounting, statistics and more.

For the third year in a row, CTU’s online bachelor’s degree programs were ranked among the Best Online Programs by U.S. News and World Report.*

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

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  • Program Availability

    Online | Denver

Program Details

Program Outline
Related Degrees
Ways to Save
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  • Program Outline

    CTU’s Bachelor of Science in Business Administration - Marketing degree program includes 180 total credit hours of required instruction. These include 66 hours of general education courses, 86 hours of core business administration courses, and an additional 28 hours of concentration credits. In total, the BSBA-M degree consists of:

    General Education: Students admitted to the BSBA - Marketing program must complete CTU’s general Bachelor of Science education course requirements. This coursework is designed to help provide students with fundamental knowledge across a range of disciplines, including math, science, history and writing. General education courses include Technical and Professional Writing, Algebra for Business, Environmental Science and Sustainability, and more.

    Core Education: The core Bachelor of Science in Business Administration coursework provides a foundation of essential business administration concepts, theories and practices. Core education courses in the program include Accounting, Global Managerial Economics, Business Law, and Spreadsheet Applications. Students will also complete a Business Capstone where they will apply their core knowledge to an issue impacting their industry or specific area of interest.

    Concentration: Students who pursue a BSBA - Marketing degree will take an additional 28 hours of 300 or 400-level courses relevant to this specific area of concentration. This part of the curriculum addresses industry-relevant theories and real-world marketing practices. Courses under this concentration include Consumer Behavior Fundamentals, Applied Marketing Management, Advertising and Public Relations, and Product Service Planning.

  • Courses

    Degree Requirements

    Courses: General Education
    COMS201Technical and Professional Writing4.5
    COMS203Speech Communications4.5
    ECON210Principles of Macroeconomics4.5
    ECON212Principles of Microeconomics4.5
    ENGL104Introductory Written Communication 4.5
    ENGL105Professional Written Communications 4.5
    GOVT201American Government and Public Affairs4.5
    HIST101Modern American History: 1950 to the 21st Century4.5
    MATH102Introduction to College Math4.5
    MATH106Algebra for Business4.5
    MATH301Data Driven Statistics4.5
    MATH451Data Driven Decision Making4.5
    PHIL101Introduction to Ethics4.5
    SCI101Introduction to the Sciences4.5
    SCI103Science and Technology- Laboratory Course1.5
    SCI201Environmental Science and Sustainability4.5
    SCI203Environmental Science and Sustainability - Laboratory Course1.5
    UNIV104Academic and Career Success4.5
    HUMNELEHumanities Elective4.5
    Total Credit Hours:66
    Courses: Core
    ACCT201Accounting I4
    ACCT202Accounting II4
    BADM440Research Design Methods and Applications4
    ECON310Global Managerial Economics4
    FINC225Financial Statement Analysis4
    HRMT215Management of Human Resources4
    HRMT440Managing Organizational Change4
    IT254Spreadsheet Applications4
    MGM255Management Fundamentals4
    MGM316International Business Communications4
    MGM335Organizational Behavior Principles4
    MGM355International Business Practices4
    MGM365The Legal and Ethical Environment of Business4
    MGMT235Business Law I4
    MGMT345Operations Management4
    MGMT455Business Policies and Strategies4
    MGMT495Business Capstone4
    MKTG225Introduction to Marketing4
    MPM210Introduction to Project Management6
    SCM210Introduction to Logistics/Supply Chain Management4
    UNIV201Career Planning and Management4
    MGMT115Introductory Business Practices4
    Total Credit Hours:86
    Courses: Marketing Concentration
    MKT325Consumer Behavior Fundamentals4
    MKT380Applied Marketing Management4
    MKTG305Marketing and the Virtual Marketplace4
    MKTG320Advertising and Public Relations4
    MKTG330Marketing Research4
    MKTG410International Marketing4
    MKTG420Product Service Planning4
    Total Credit Hours:28

    U.S. Bureau of Labor Statistics, “National Industry-Occupations Employment Matrix”

    Total Credit Hours: 180

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  • Tuition


    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

    View our tuition resources page for links to information on our civilian and military student tuition, books and fees.

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  • Ways to Save

    Ways to Save

    Cost of this degree may be reduced based on one or more of the following:

    Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*

    Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.

    *The ability to reduce time in school and/or reduce tuition depends on the number of Fast Track™ tests successfully passed. Fast Track™ program credits are unlikely to transfer. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible subject to change.

  • Outcomes

    Graduates of CTU’s Bachelor of Science in Business Administration - Marketing degree program should be equipped to:

    • Employ tools, principles, and techniques of continuous process improvement in order to achieve quality and excellence in the workplace
    • Apply appropriate concepts and principles of finance, accounting, and statistics to make effective decisions
    • Explain how managers assist organizations, individuals, and teams to adapt to continuous change
    • Analyze business organizations from a managerial perspective
    • Explain the fundamental concepts of marketing and their role in an organization
    • Prepare marketing research, including problem definition, research design, data collection, data analysis, and the resulting communication
    • Develop a strategic marketing plan, including e-marketing for a product or service
    These administration skills may be applied to wide range of industries. Students who complete the degree program may consider a number of different careers including2:
    • Business Analyst
    • Program Manager
    • Management Analyst
    • Store Manager
    • Operations Manager
    • Production Manager
  • Next Steps

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*Learn more about the U.S. News rankings for Colorado Technical University’s online degree programs.

1 11-2021 Marketing Managers. (2015, May). Retrieved July 9, 2016, from

2; The career titles are provided by Burning Glass. These results are based upon an analysis of over 7 million current job listings compiled from over 17,000 sources – the world’s most comprehensive repository of job openings. Students who earn this degree should not view this list as exhaustive and are not limited to only these options post-graduation. Some career titles listed above may not be entry-level and may require further education or job experience.