Bachelor of Science in Business Administration - Digital Marketing

The Bachelor of Science in Business Administration - Digital Marketing degree program is designed to balance a foundation in traditional marketing strategies with the new challenges of marketing in a digital world. Graduates may learn a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing and digital strategy.

For the third year in a row, CTU’s online bachelor’s degree programs were ranked among the Best Online Programs by U.S. News and World Report.*

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission www.hlcommission.org
This business degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

  • Classes start

  • Total Credits 

    180
  • Program Availability

    Online

Program Details

Courses
Related Degrees
Tuition
Ways to Save
Outcomes
Next Steps
  • Courses

    Degree Requirements

    Courses - Digital Marketing Concentration
    DMKT310New Media Marketing Analysis4
    DMKT315Data Analytics for Digital Marketing4
    DMKT325Branding and Visual Marketing4
    DMKT320Search Engine Optimization (SEO) and Web Design4
    MKT325Consumer Behavior Fundamentals4
    MKTG305Marketing and the Virtual Marketplace4
    MKTG410International Marketing4
    Total Credit Hours:28
    Courses: General Education
    COMS201Technical and Professional Writing4.5
    or
    COMS203Speech Communications4.5
     
    ECON210Principles of Macroeconomics4.5
    ECON212Principles of Microeconomics4.5
    ENGL104Introductory Written Communication 4.5
    ENGL105Professional Written Communications 4.5
     
    GOVT201American Government and Public Affairs4.5
    or
    HIST101Modern American History: 1950 to the 21st Century4.5
     
    MATH102Introduction to College Math4.5
    MATH106Algebra for Business4.5
    MATH301Data Driven Statistics4.5
    MATH451Data Driven Decision Making4.5
    PHIL101Introduction to Ethics4.5
    SCI101Introduction to the Sciences4.5
    SCI103Science and Technology- Laboratory Course1.5
    SCI201Environmental Science and Sustainability4.5
    SCI203Environmental Science and Sustainability - Laboratory Course1.5
    UNIV104Academic and Career Success4.5
    Total Credit Hours:66
    Courses: Core
    ACCT201Accounting I4
    ACCT202Accounting II4
    BADM440Research Design Methods and Applications4
    ECON310Global Managerial Economics4
    FINC225Financial Statement Analysis4
    HRMT215Management of Human Resources4
    HRMT440Managing Organizational Change4
    IT254Spreadsheet Applications4
    MGM255Management Fundamentals4
    MGM316International Business Communications4
    MGM335Organizational Behavior Principles4
    MGM355International Business Practices4
    MGM365The Legal and Ethical Environment of Business4
    MGMT235Business Law I4
    MGMT345Operations Management4
    MGMT455Business Policies and Strategies4
    MGMT495Business Capstone4
    MKTG225Introduction to Marketing4
    MPM210Introduction to Project Management6
    SCM210Introduction to Logistics/Supply Chain Management4
     
    UNIV201Career Planning and Management4
    or
    MGMT115Introductory Business Practices4
    Total Credit Hours:86

    Total Credit Hours: 180

  • Related Degrees

  • Tuition

    Tuition

    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

    View our tuition resources page for links to information on our civilian and military student tuition, books and fees.

    Calculator icon Estimate your costs, potential savings and graduation date
  • Ways to Save

    Ways to Save

    Cost of this degree may be reduced based on one or more of the following:

    Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*

    Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.

    *The ability to reduce time in school and/or reduce tuition depends on the number of Fast Track™ tests successfully passed. Fast Track™ program credits are unlikely to transfer. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible subject to change.

  • Outcomes

    This degree program is designed to provide the following skills and knowledge:

    • Employ web analytics toward stronger decision-making, product design, and distribution
    • Describe how to use trends in consumer behavior to leverage and create new market opportunities
    • Apply appropriate concepts of marketing, technology, and behavior theory to create engaging and technologically- flexible marketing campaigns, including mobile technology
    • Analyze customers’ digital behaviors/activity from a strategic marketing perspective
    • Identify the skills needed to create and integrate traditional and digital marketing campaigns
  • Next Steps

    Where do I go from here?

    Choosing to continue your education is a big decision and we're here to help. Choose one of the options below to get started.


    Submit your details and speak to an admissions advisor within the next day:



    Submit a no-fee online application. An advisor will get in touch after your application is received to schedule an interview (required before enrolling):


Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
Online Programs - Bachelor of Science in Business Administration

Gainful Employment Disclosure Button
 

Employment Rates:

Given the fact that all of the rates reflected below are based on historical data and were subject to varying levels of audit and re-interpretation, students should not rely on them as an implicit or explicit representation or promise of future outcomes or employability following completion of a program of study. Indeed, there are numerous factors that affect a student’s ability to graduate and secure employment over which we have little or no control. Therefore, our school cannot and does not guarantee or estimate the likelihood of on-time completion, graduation, or employment for any student.

New York Attorney General (New York Attorney General):

Reporting Period: 7/1/2015 through 6/30/2016

Date Submitted: 12/2016

Campus Rate
  • NAActual Rate
Program Rate
  • 58.3%Actual Rate
The program rate shown corresponds to the Business Administration program.

RATE CALCULATION 

The Special New York Employment Rate

Number of Placed graduates/completers(1), divided by the number of eligible(2) graduates/completers

(1) In calculating the Special New York Placement Rate, Colorado Technical University counts graduates/completers as "Placed" if they obtained a permanent position that is either a full-time position or a part-time position of at least 20 hours per week, and have completed a minimum of 18 days worked, and:

  • the position was included on the list of job titles published by the school for which the program prepares them;
  • the position requires the use of the skills learned in the graduate/completer's program as a predominant component of the job; or
  • for those graduates/completers continuing in a position held prior to enrolling in the program, the graduate/completer attests in writing that the training received enabled the graduate/completer to maintain or advance in the graduate/completer's position.

(2) The number of eligible graduates/completers excludes graduates/completers in the following categories: (i) pregnant or has a medical condition or disability that results in the graduate/completer's inability to work or the graduate/completer has a parent, child or spouse who has a medical condition that requires the care of the graduate; (ii) engaged in full-time active military duty; (iii) enrolled in an additional program of post-secondary education; (iv) deceased; (v) not eligible for placement in the United States because of visa restrictions; (vi) a completer/graduate of a stand-alone English as a Second Language program; (vii) spouse or dependent of military personnel who have moved due to military transfer orders; or (viii) not seeking employment or not seeking new employment but remaining in a position held before graduation and not seeking to obtain promotion or move up over time.

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Online Programs - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2010 and 10/15/2010 who completed within 150% of the normal time period: 20%

All Colorado Technical University campuses and both ground and online enrollments are included in this Graduation Rate.

Learn More  

Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website. http://nces.ed.gov/collegenavigator/

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*Learn more about the U.S. News rankings for Colorado Technical University’s online degree programs.