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Education is a Community Effort at CTU

 

CTU social communities are intended to inspire and motivate students, foster networking among faculty and alumni, provide aspiring students with peer testimonials and share career resources.

Speaker One

We had a Facebook page, we had LinkedIn presence, and we had a little bit of presence with Twitter and so forth.  

Speaker Two

But what we found was that we could do a little bit of a better job serving the needs of the students.

Speaker One

So what we’ve been able to do the last few months is really become much more deliberate.

Speaker Two

If someone’s exposed to our national brand messaging, they can come and find the social proof that they need to verify what we’re saying as a university.

Speaker One

It shows that we’ve got talented, educated, smart people who are aware of current trends.

Speaker Two

So we’re currently using Facebook, Twitter, and LinkedIn, and then also dabbling in Pinterest, and we use YouTube, and some blog posts as well. We create this sense of dialogue that isn’t just one sided.

Speaker One

It is very common these days for our prospective students to go out to social media and they will pose the question and say, “I’m considering CTU as a university, but I’m unsure, I don’t know enough about it.”

Speaker Two

They want, you know, perspectives straight from the source. They don’t want it sugar-coated, and that’s what social media provides. It gives them the opportunity to connect with others who have been where they are.

Speaker One

So the promotion and recommendation of CTU by actual students to prospective students is a big benefit, and we’re seeing much more of it than we did in the past.

Speaker Two

Once they’re, you know, well engrained in their classes and they’re, you know, actively participating, they can learn a lot from each other. And so the sense of community that we try to provide is really more about them connecting with each other and the university being able to facilitate that.

Speaker One

So that electronic medium gives us a capability to give them a sense of community that they might have at a traditional school.

Speaker Two

But also if there’s, you know, something that we find as a weakness, we can, you know, watch it and address it and know that’s what people out there are saying about us. So I think that the dialogue aspect that the university carries on with our students is serving them so that they feel like we’re listening.

Speaker One

These deans and program chairs and others in the university – they’re truly excited to do this.

Speaker Two

I think everyone is really optimistic about what it can do.

Speaker One

From the next generation to the next, we’ll continue to put much more weight in what they see and observe and participate in in the social space than perhaps what they do in traditional marketing or otherwise. So very important that we continue to do well here.

Link to CTU Social Communities.