Intellipath™ Personalizes Learning for Online MBA Students

The greatest number of master’s degrees was conferred in the area of business in 2011-2012, the last year that data is available, according to the National Center of Education Statistics1.Over 190,000 master’s in business degrees were conferred representing 25.4 percent of graduate degrees granted in disciplines ranging from humanities (8 percent) and behavioral sciences (6.5 percent) to mathematics (3.4 percent) and education (23.6 percent)2. Suffice it to say, the MBA is a popular degree choice among graduate students.

If you, too, have a vision of earning an MBA, then you’re probably investing time comparing degree programs at various colleges and universities. You want to choose the place where you have the greatest opportunity to reach your goals. Here are some questions you may have:

  • Do I have a bachelor’s in business? Each university will have its own admission policies, but in general, you do not need a formal business education to pursue an MBA. However, you may be required to complete certain prerequisites before you can start taking MBA-specific coursework.
  • Where will I take classes? If you’re a full-time working professional it may be difficult to study at an on-campus MBA program, especially if the university you want to attend isn’t in your area.
  • When will I take classes? Colleges can offer MBA courses during the weekday, evening, weekends, or even online. Depending on your priorities outside of school, you will need to choose the school that best fits your lifestyle.

The Big Question

Chances are, you’re on the MBA path because you have a specific goal in mind. Maybe you have your eye on a promotion. Or you’re setting yourself up for a career change. Whatever your reason for pursuing an MBA degree, there is probably one burning question in your mind: Will this MBA degree be relevant?

While the pursuit of lifelong learning is a common goal for many, those who pursue more education usually have a specific goal in mind. It’s important that the degree you earn has meaningful value to you. You want the degree to be relevant to the life you’re trying to create.

At CTU, we strive to make our degrees relevant, so that what you learn has a direct – and impactful – application to your life. One way we work towards accomplishing this is with Intellipath™, an educational technology tool that personalizes learning so that you control what, how and where you learn.

Learning Gets Personal

When you begin a degree program, you bring to the table a wealth of knowledge, skills and talents that can’t always be revealed by the content of your admissions application. Your entrance essay, resume and college transcripts tell one side of the story, but when you’re in action – actively applying what you know – you expose what you really know.

Intellipath™ takes that real knowledge – assessing where you are with specific content – to deliver you exactly what you need. For instance, you may be highly skilled in computing with decimals, but when it comes to working with fractions, you’re stuck. In an MBA program, that skills gap could mean the difference between excelling in Accounting and drowning in Finance.

To prevent that frustration, Intellipath™ uses adaptive learning technology to give you a personalized learning pathway that can help you:

  • Gain a better sense of your current skills level relative to the learning objective in your course.
  • Clearly see what you know, so you can feel confident in that knowledge.
  • Create a path that will best lead you toward full mastery of necessary learning concepts.

In a nutshell, Intellipath™ aims to prevent you from going through the motions of completing work you already know, bypassing that to focus on areas that need the most attention. You can also decide on the learning style that best works for you, whether that means watching, hearing, reading, exploring or practicing.

Learning is truly personalized and adapted to you. As a result, you can not only gain a stronger understanding in areas where you previously struggled, but you can also have more opportunities to learn something new.

Learn More About CTU’s Award Winning Online MBA Program

Already recognized as a top 10 online MBA in 2012, CTU recently received a 2014 WCET Outstanding Work (WOW) award for its Intellipath™ adaptive learning technology from the WICHE Cooperative for Educational Technologies (WCET), a leading national organization devoted to advancing excellence in technology-enhanced higher education.

If you are interested in earning your MBA degree from a university that believes that one size definitely does not fit all, then CTU may be the place for you. Learn more about our 12 MBA concentrations online at

1Source: U.S. Department of Education, National Center for Education Statistics. (2013). Digest of Education Statistics, 2012 (NCES 2014-015), Chapter 3:
2Source: National Center for Education Statistics. Table 318.20. Bachelor's, master's, and doctor's degrees conferred by postsecondary institutions, by field of study: Selected years, 1970-71 through 2011-12

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