Bachelor of Science in Psychology - Consumer Behavior

Colorado Technical University’s Bachelor of Science in Psychology with a concentration in Consumer Behavior online program explores consumer behavior as influenced by marketing, economics, anthropology and sociology. Along with a strong foundation in psychology, you can learn how to interpret information gathered through surveys and focus groups to determine what moves individuals and groups toward a particular action or buying decision. Those findings can be used by businesses and organizations to improve marketing strategies, shape public policies, educate the consumer and influence society.

Relevant Institutional/Programmatic Accreditation
CTU is institutionally accredited by the Higher Learning Commission

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  • Courses

    Degree Requirements

    Courses: General Education
    COMS201Technical and Professional Writing4.5
    ENGL104Introductory Written Communication 4.5
    ENGL105Professional Written Communications 4.5
    HIST101Modern American History: 1950 to the 21st Century4.5
    HUMELEHumanities Elective
    MATH102Introduction to College Math4.5
    MATH106Algebra for Business4.5
    PHIL101Introduction to Ethics4.5
    PSYC102Introductory Psychology4.5
    SCI101Introduction to the Sciences4.5
    SCI103Science and Technology- Laboratory Course1.5
    SCI201Environmental Science and Sustainability4.5
    SCI203Environmental Science and Sustainability - Laboratory Course1.5
    SOCL102Introductory Sociology4.5
    SOCL202Social Perspectives on Race, Gender, and Class4.5
    UNIV104Academic and Career Success4.5
    HUMELEHumanities Elective4.5
    Total Credit Hours:66
    Courses: General Education Elective Choices
    LITR201Literature: A Reflection of Life4.5
    PSYC201Human Development4.5
    Courses: Core
    BHVS205Managerial Psychology4
    BHVS215Motivation and Emotion4
    BHVS315Interpersonal Communication and Dynamics4
    BHVS316Psychology and Mass Media4
    BHVS320Analytical Reasoning and Presentation of Data4
    BHVS400The Psychology of Creativity and Ingenuity4
    BHVS410Positivist Psychology and Leadership4
    HUMN400Psychological Aspects of Cinema4
    PSYC125Historical Perspectives on Modern Psychology4
    PSYC130Group Dynamics4
    PSYC210Social Psychology4
    PSYC310Organizational Psychology4
    PSYC315Biological Foundations of Behavior: The Brain4
    PSYC320Theories of Personality4
    PSYC337Abnormal Psychology in the Workplace4
    PSYC355Learning and Cognition4
    PSYC360Psychological Tests and Measurements4
    RES305Introduction to Social Science Research Methods4
    RES310Applied Research Methods in Psychology4
    UNIV301Careers in Psychology4
    Total Credit Hours:88
    Courses: Core Elective Choices
    PSYC350Human Sexuality4
    PSYC405Psychology of Health and Well-Being in the Workplace4
    Courses: Concentration
    CB450Orientation to the Consumer Behavior Profession4
    CB455Marketing Management, Strategy, and Research4
    CB460Sales and Advertising4
    CB465The Psychology of Consumer Economic Behavior4
    CB470Consumer Behavior: The Individual4
    CB475Consumer Behavior: Groups and Society4
    PSYC498Psychology Capstone4
    Total Credit Hours:28

    Total Credit Hours: 182

  • Related Degrees

    Bachelor of Science in Psychology

  • Tuition


    Total tuition for this degree program will vary depending on your educational needs, existing experience, and other factors.

    View our tuition resources page for links to information on our civilian and military student tuition, books and fees.

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  • Ways to Save

    Ways to Save

    Cost of this degree may be reduced based on one or more of the following:

    Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster. Just as important, by passing multiple Fast Track exams, students can save up to 30% on tuition because they won’t have to pay for the classes they test out of. There’s no additional cost for the exams and no penalty if a student fails to pass.*

    Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.

    *The ability to reduce time in school and/or reduce tuition depends on the number of Fast Track™ tests successfully passed. Fast Track™ program credits are unlikely to transfer. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible subject to change.

  • Outcomes

    If you want to achieve more in your career, you have to own every opportunity— starting with the right Bachelor of Science in Psychology degree. Potential career paths for those who earn a Bachelor of Science in Psychology in Consumer Behavior include:1

    • Business Analyst
    • Program Manager
    • Project Manager
    • Management Analyst

Gainful Employment and Other Student Disclosures

Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
Online Programs - Consumer Behavior

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Online Programs - Graduation Rate

The percentage of first-time, full-time undergraduate students who started between
7/1/2009 and 10/15/2009 who completed within 150% of the normal time period: 23%

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website.


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1; The career titles are provided by Burning Glass. These results are based upon an analysis of over 7 million current job listings compiled from over 17,000 sources – the world’s most comprehensive repository of job openings. Students who earn this degree should not view this list as exhaustive and are not limited to only these options post-graduation. Some career titles listed above may not be entry-level and may require further education or job experience.