Marketing Management Degree Program Concentration
Bachelor of Science in Business Administration - Concentration in Marketing Management
If you are interested in pursuing a career in business and/or taking your Associate degree in Marketing to the next level, then earning a Bachelor of Science in Business Administration with a concentration in Marketing Management may be the right choice for you. Marketing skills are essential in nearly every business setting.
This Marketing Management degree program concentration helps to prepare you to understand and apply marketing, sales and management principles and focuses on the interaction between businesses and customers. It includes such topics as research, analysis, decision-making and application, consumer behavior, strategic marketing planning, and the tools and methods of communication.
This degree program was designed according to the national marketing education standards developed by the Marketing Education Resource Center. The curriculum is also based on the marketing standards outlined in the National Standards for Business Education by the National Business Education Association (NBEA).
When you graduate, you can pursue career opportunities such as:
- Advertising Account Executive
- Marketing Research Specialist
- Marketing Manager
- Sales Manager
- Public Relations Manager
- Retail Manager
- Sales Analyst
- And many other related occupations
The BSBA with a Concentration in Marketing Management Degree Program includes the following CTU Academic Certificates:
- Basics of Accounting and Finance
- Business Fundamentals
- Business in the Global Environment
- Customer Service
- Human Resource Development (with electives HRMT410, HRMT440)
- Management Essentials
- Marketing Research
- Organizational Systems Improvement
- Sales & Marketing
- Small Business Management and Entrepreneurship
CTU Academic Certificates are résumé-enhancing credentials built right into course content, so you can progressively add marketable skills to your professional qualification as you study.
To learn more about CTU, our degree programs or how to apply for admission, please contact us for more information.
This program is available at the following CTU campuses: