The proliferation of the Internet and new technologies has opened the door to new business opportunities. Yet visibility, pricing and customer retention are constant struggles. Amidst the challenging business climate, progressive organizations are ramping up their marketing efforts and seeking out the best and brightest in the industry.

In the MBA with a concentration in Marketing, many courses are taught by instructors who have a real-world understanding in the fields of business and marketing.

In this industry-current curriculum, our project-based Professional Learning Model™ can teach you how marketing research is crucial to understanding the mindset of the consumer. The CTU PLM™ is designed to place you in the active role of collaborative problem-solver as you can study and learn that the field of marketing has been, and is being, transformed by technology, and that successful leaders need to be ready to adapt and leverage this technology to gain a competitive advantage.

CTU's MBA with a concentration in Marketing can allow students an opportunity to learn core business skills, and learn marketing practices such as research and strategy, marketing plans, international business principals, and analysis and performance measurement abilities. Students can learn how to:

• Demonstrate mastery of marketing research, international marketing, e-marketing, and customer relationship management skills.
• Adapt marketing strategies globally using critical thinking, ethics and cross-cultural understanding.
• Manage the expected growth in global competition creatively.
• Develop effective marketing plans including pricing, product placement and promotion of goods and services.
• Demonstrate change-agent skills using critical and creative thinking.

Core courses in this program can focus on strategic management, managerial marketing, economics and finance, providing students with a high-level foundation for the fast-paced world of modern marketing. Courses include:

• Applied Managerial Accounting
• Applied Managerial Economics
• Strategic Management in Dynamic Environments
• Applied Managerial Finance
• Leadership and Ethical Decision-Making
• Applied Managerial Decision-Making
• Graduate Research Methods
• Applied Managerial Marketing

Concentration courses in this program can focus on how an increasing number of companies looking to expand into global markets are seeking individuals with a grasp of cultural, ethical and legal implications of international marketing. For example:

• In Marketing Research Methods, the course can provide a systematic approach to obtaining, recording, analyzing, summarizing and presenting research information to support marketing and business decisions.
• In Marketing in the Digital Age, the course can explore how e-business is transforming traditional marketing concepts and functions. The course can also examine how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence.
• In International Marketing, students can study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational and global markets.
• In the Management Capstone, students can demonstrate the application of content, concepts, and knowledge developed in previous core and concentration courses in their specific academic program. The course can require the completion of comprehensive research, analysis, and study in either a selected area of interest or a current business issue impacting the learner’s organization or company. Students can complete an in-depth project utilizing discipline-specific strategies. Research methodologies can be used to prepare a formal report.