Doctor of Management (DM): Concentration in Emerging Media

Social media has rapidly and pervasively impacted personal, political and business interaction. CTU’s Doctor of Computer science with a concentration in Emerging Media program is designed to provide students the opportunity to strategize how to use web technologies to shape our future.

Designed and taught by a dedicated team of management professionals and academics, the DM with a concentration in Emerging Media uses a multidisciplinary approach to examine how social networks, new media, web science, and virtual worlds are reshaping business, education, research, and entertainment.

Courses in our project-based Professional Learning Model™ are taught in an executive format and delivered online. Twice each year, students attend an intensive residential symposium lasting four and a half days.

The DM with a concentration in Emerging Media is a three-year program that challenges students to understand the theoretical, research and application capabilities necessary to pursue a growing number of opportunities in the area of management and emerging media.

• Year 1: The Foundation
  The beginning of the program focuses on research. Each student will spend the first year learning about classic and current management literature and developing competence in research methods. A review of the literature will be completed and work will begin on an action research proposal.
• Year 2: Acquisition of Knowledge
  Once the foundation is in place, the student spends year two choosing an area of concentration and begins to form a personal understanding of the management research and methods used in that area. Course work will focus on the concentration area: Emerging Media.
• Year 3: Leadership and Professional Advancement
  In the final year, leadership skills and the ability to manage change are developed. Students will use qualitative methods and strategic processes to be able to predict future trends, furthering a mastery of a concentration. The final year will result in the production of a series of articles or a dissertation that must be approved by a three-member committee.

Successful completion of the DM with a concentration in Emerging Media can provide students with an applicable foundation of industry-related knowledge and skills, including how to:

• Attain familiarity with the body of knowledge in current management theory.
• Become a subject-matter expert in a specialized area of management.
• Develop a leadership style based on ethical and philosophical consideration.
• Effectively manage change through strategic design and research.
• Predict future trends through effective research and qualitative methods.
• Contribute to management literature via literature reviews, practitioner articles and research.
• Investigate the strategic, social and financial implications of emerging media.
• Critically evaluate, analyze and solve problems within emerging media.

The degree has been designed to encourage the professional development of managers through mentoring, action research, and practical projects; enabling them to make leadership contributions in their area of expertise. For example:

• In Strategic Thinking for EM, students may be challenged to develop and expand their ability to think strategically within the discipline of Emerging Media. This will involve various typologies and methods of exploration and an examination of heuristics and biases as students sharpen their capacity for concurrent action and ‘birds-eye’ perspectives of ongoing organizational activity.
• In Information Accountability and Web Privacy Settings, the course examines the technical, legal, ethical and social issues associated with the appropriate use of personal and business information. The implications of persistent Internet information as well as privacy protection strategies are investigated using a problem-based learning approach.
• In Virtual Economy and Business, students may analyze and critically evaluate how Web commerce strategies are evolving to support a global economy and what the impact will be for business. The shift from electronic commerce sites to virtual marketplaces as well as the financial and social implications of this evolution are also examined.

Additional concentration courses in this program include:

• Business Strategies for Social Media
• Strategic Use of Virtual Worlds
• Futuring and Innovation in EM

The Doctor of Management program includes twelve 5-credit instructional courses, taken one per quarter for three years, plus a research-and-writing class taken each quarter. Each class is conducted online. Twice each year, students attend an intensive residential symposium lasting four and a half days. Core courses include:

• Fundamentals of Management
• Research and Writing I
• Research Methods and Design
• Research and Writing II
• Qualitative and Ethnographic Methods
• R&W III: Action Research Theory
• Quantitative Methods
• R&W IV: The Practice of Action Research
• R&W V: Process Consulting & Intervention Theory
• R&W VI: The Practice of Process Consulting & Intervention
• Research and Writing VII
• Research and Writing VIII
• Philosophy of Science, Values, and Ethics
• Research and Writing IX
• Leadership
• Research and Writing X
• Research and Writing XI
• Research and Writing XII

Successful completion of this program also requires you to communicate your research results and prepare them for publication. You will have the option to complete a dissertation or a number of publishable-quality papers.

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